About

Our metrics and their descriptions

• Platform

  A platform is an online service providing the technical capability of live streaming (e.g., Twitch, YouTube, Trovo, Afreeca TV, Nimo TV, etc.).

• Channel

  A dedicated account on a streaming platform associated with a specific person or a company (e.g. xQcOW, ibai, Gaules, BLASTPremier, MPL, etc.).

• Influencer, streamer, studio, content maker

  A company/person that is responsible for organizing broadcasts, such as tournaments or live events. Often they organize broadcasts across several channels and multiple categories or games.

• Category

  Platforms categories describe game genres and streaming activities, e.g., Just Chatting, Minecraft, etc.

• Viewer(s)

  The audience that watches streaming content. Viewer(s) can be registered or anonymous and typically refer to a single user.

• View(s)

  A view(s) is a result of a viewer’s interaction with a content unit relating to one or more channels. Do not be confused between views on YouTube, Twitch, and other platforms, as they have different calculation methodologies.

• Content Unit

  A video, audio, or other files that Viewers can access. Examples of Content Units would be Livestreams, Videos on Demand, Clips from live streams, podcasts, etc.

• Streaming or Live Broadcasting

  Real-time audio and/or video streaming over the Internet through popular online platforms and/or online TV platforms and websites, including (but not limited to) platforms such as YouTube, Twitch, and others.

• Clip(s)

  A clip is a video content unit of one or more streams, which is stored on a broadcasting platform. This is typically a small portion of the overall stream, often shared on social media sites.

• Stream(s)

  A stream is a content unit that may only be accessed when it is broadcasted live.

• Video on Demand (VoD)

  A VoD is a content unit that is an archived recording of a stream and/or a separate uploaded file.

• Predicted Schedule

  A channel's typical active streaming days and time slots. This data is based on previous streaming activities.

• Channel Records

  A panel illustrating recent activities on the channel such as bans and unbans, follower records, and new peak viewership records.

• Viewers Overlaps

  A list of channels that have the largest audience overlap. The number represents the percentage of the overlapped Authorized Viewers.

• Popular Channel Clips

  Clips of a specific channel with the highest number of views.

• Popular Game Clips

  Clips of a specific game with the highest number of views.

• Platform Partnership (PP)

  An indicator of official partnership or affiliation with the streaming platform.

• Channel Type

  A characteristic of the channel indicates the gender of the channel owner for individuals or ‘organization’ for corporate, gaming communities, teams, etc.

• Audience Overlap

  The share of the audience watching all compared channels.
  The metric is based on the number of Authorized Viewers on the channels.

• Chat Log (CL)

  Transcript of all the messages sent during the analyzed time period, including the message content, author, and date with time.

• Airtime (AT)

  Also known as streaming time, broadcast time, time streamed, and streamed hours, etc.
  A time period for a content unit and/or a set of content units broadcast without repeats.

• Average Viewers (AV)

  Also known as Average Concurrent Viewers (ACCV), Average Minute Audience (AMA), Average Concurrent Users (ACCU)
  The average number of viewers watching a content unit, game, channel, etc. simultaneously.

• Peak Viewers (PV)

  Also known as: Peak Concurrent Viewers (PCCV), Peak Concurrent Users (PCCU), Peak Users (PU), Max Viewers
  The highest number of viewers watching a content unit, game, channel, etc. simultaneously.

• Hours Watched (HW)

  Also known as Minutes Watched (MW = HW*60), Seconds Watched (SW = HW*3600)
  The number of hours viewers spend watching a content unit, game, channel, etc.
  HW is calculated as the average number of viewers multiplied by the airtime in hours.
  HW = AV * AT

• Live Views (LV)

  The number of views that a content unit is viewed during a live broadcast, including all sources. E.g., one Unique Viewer can generate more than one view for the same stream.

• Estimated Audience (EA)

  Estimated number of unique individuals who watch a content unit, game, channel, etc. within a time period. Based on the assessment of our service. Available only for Twitch channels

• Estimated Audience' Average View Duration (EA AVD)

  Estimated Audience' Average View Duration. The average time period that estimated number of unique individuals watch a content unit (game, channel, etc.). Available only for Twitch channels

• Authorized Viewers

  The number of individuals that are authorized on Twitch and watch the stream(s) directly on the platform.

• Authorized to All Viewers Ratio (Auth / All Viewers)

  The percentage of all viewers who are authorized/logged in on the platform during the stream. A higher ratio represents the higher accuracy of the approximated Unique Viewers number.

• Unique Viewers (UV)

  Estimated number of unique individuals who watch a content unit, game, channel, etc. within a time period. The metric is based on the number of Unique Authorized Viewers (UAV) and the Authorized to All Viewers Ratio.

• Unique Viewers’ Average View Duration (UV AVD)

  The average time period that Unique Viewers watch a content unit (game, channel, etc.).

• Authorized Viewers' Average View Duration (AV AVD)

  The average time period that Authorized Viewers watch a content unit (game, channel, etc.).

• Returning Viewers (RV)

  The share of Authorized Viewers of the stream who have watched one or more streams of the channel within the past 30 days.

• Returning Viewers from the Last Stream (RVFTLS)

  The share of Authorized Viewers of the stream who watched the previous stream of the channel.

• Average rate of Airtime Viewed (ARATV)

  An engagement indicator showing the correlation between the Audience' Average View Duration or Authorized Viewers' Average View Duration and the Airtime of the channel.
  ARATV = Daily EA Average View Duration / Average Daily Airtime * 100%

• Followers

  The number of users following the channel.

• Stream count

  The number of streams on a channel within a period of time.

• Active Days

  The number of days during a week in which a channel has broadcasted on the platform (e.g. 4 days).

• Active Days

  The number of days during a week in which a channel has broadcasted on the platform (e.g. 4 days).

• Views Gain per Hour (VGPH)

  Average number of views that a channel (stream, game, etc.) gained per hour within a period of time.

• Followers Gain per Hour (FGPH)

  An average number of new followers that a channel has gained per hour within a specific time period.

• Channel Сount (CC)

  The total number of channels that were online within a period of time.

• Peak Channels (PC)

  Also known as Peak Concurrent Channels or Max Channels
  The highest number of concurrently active channels within a period of time in the category.

• Average Channels (AC)

  Also known as Average Concurrent Channels
  The average number of concurrently active channels within a period of time in the category.

• Viewers per Channel (VPC)

  The average number of Viewers per Channel per category within a period of time.

• Unique Channels

  The total number of online channels within a period of time in the category.

• Active Chatters

  The number of Authorized Viewers who have sent one or more messages in the stream(s)’ chat.

• Passive Chatters

  Estimated number of Authorized Viewers who watch stream(s) but haven’t sent any messages in the chat.

• Total messages

  The number of messages sent during the stream(s).

• Total words count

  The number of words in the messages sent during the stream(s).

• Messages per chatter

  The average number of messages sent by one active chatter during the stream(s).
  Messages per chatter= Total messages / Active Chatters

• Chat Engagement Rate

  Engagement indicator based on the activity of estimated authorized viewers in chats during the stream(s).

• Chatters with 1 message

  The number of Active Chatters who have sent 1 message only during the stream(s).

• Chatters with 2+ messages

  The number of Active Chatters who have sent 2 or more messages during the stream(s).

• Mentions

  A number of messages per stream that included the word analyzed.

• Mentions

  The total number of the analyzed word's mentions in the messages. E.g., There can be more than one mention in one message.

• Chatters Who Mentioned (CWM)

  A number of chatters that mentioned the analyzed word in their messages.

• Returning Chatters (RC)

  The share of Active Chatters who have written anything in the chat of at least one stream of the channel within the past 30 days.

• Returning Chatters from the Last Stream (RCFTLS)

  The share of Active Chatters of a stream who have written anything in the chat of the previous stream of the channel.

• Daily Avg. Airtime

  Average number of broadcasting hours of the channel per day.

• Daily Avg. View Duration

  Average number of hours viewers spent on the channel per day.

• Stay / Bounce

  Bounced viewers did not interact with the broadcast in any way and left within 2 minutes of opening it. Users who spent longer or engaged count as staying viewers.