Kick in September 2025: Milenka Nolasco shines spotlight on female talent
After a record-breaking August 2025, Kick experienced a lull of sorts last month. Almost all the metrics saw red in September 2025, although most of these dips were small enough to imply that it was more a reversion to the mean than anything worrisome.
This meant that the Stake-backed platform continued its swift rise and reinforced its status as the third biggest livestreaming service globally. In terms of improvements, the Peak Channels metric was the only one to see an improvement from August, although it was too negligible to read anything into this rise.
Kick's viewership stats and dynamics in September 2025
In terms of the more crucial metrics, the biggest fall for Kick was in peak concurrent viewership. After reaching a platform record of over 2,550,000 Peak Viewers (PV) in August 2025, the figure came down to more expected levels, recording a still impressive 1,550,518 PV last month.
Another important metric that saw a substantial dip was Hours Watched (HW), which fell by 21% to 464.3 million HW. As a result, Kick's monthly watch time figures fell to a three-month low, falling below the 500 million HW mark for the first time since June 2025.
Most-watched genres on Kick in September 2025
The top four genres on Kick remained the same from the August 2025 rankings, with Action, IRL, and Shooter content continuing to be the most preferred among viewers. An interesting point is that almost all the entries in the top ten suffered decreases in their monthly watch times last month, with only Gambling seeing green, that too by a nominal 4%.
Most-watched categories on Kick in September 2025
Moving to Kick categories, it was a similar story, as the top four entries remained the same in August and September 2025. Additionally, the top three of Just Chatting, Grand Theft Auto V (GTA), and IRL experienced falls in their HW numbers, with only Slots & Casino witnessing a rise, which is reflective of the Gambling genres' improvement.
Dota 2 was the only other category in the top ten leaderboard to see green in its monthly watch time, helped by the conduct of its most coveted tournament. The International, one of the most prestigious global championships in esports today, continued its recent rehabilitation, as its viewership grew for the second year in a row.
Most-watched Kick streamers in September 2025
Shifting our focus to content creators, the most-watched name in September 2025 is Maher "maherco" Sultaneh. The Jordanian, who burst onto the scene with his PUBG Mobile playthroughs on Facebook, has become one of the top influencers on Kick and the MENA region. Most of his content last month focused on the IRL segment, although his most-watched category was Slots & Casino, a genre many top streamers on the platform are slowly adopting with increasing frequency.
Hani "absi" Al-Qablan makes it a Jordan one-two on top of this list, with most of his content in September 2025 focusing on the Respect RP (GTA) roleplay server. He is followed by rising Japanese star korekore_ch, who continues to do his best to introduce his countrymen to Kick with his livestreams in the Just Chatting genre.
Interestingly, the top three are among the few names on this top ten list to see monthly rises in their watch time. The only other influencers to enjoy this privilege are David "davooxeneize" Quint and Marx "elglogloking" Loayza, with the latter among several emerging creators from Peru who are following in the successful footsteps of the South American nation's most famous streaming name, Andy "elzeein" Merino.
Most popular female Kick streamers in September 2025
Among female creators on Kick, the dominance of Spanish-language creators continued unabated, except for one name. American Kiana "kyootbot," who has been making waves on the platform with her live dating shows and podcasts, finished in the sixth spot. A former software engineer and musical artist, her varied content helped her monthly watch time jump by a massive 966%. It remains to be seen if she can convert this momentum into something successful and cement her status as one of the livestreaming service's top female talents.
Most of the content of the women in this top ten focused on the IRL and Just Chatting genres, but topper Milenka Nolasco livestreamed a Special Event. Having opened her own nightclub in August, she hosted the Pirras Fest event here, promoting it on social media and attracting quite a lot of attention. It ended up reaching 101,895 PV, one of the highest peak live viewership figures ever among female streamers on Kick.
Oct 03, 2025•
5 min read