To expand your brand reach and engagement in the fast-growing and ever-evolving environment of live-streaming, it is important to make use of content creator campaigns. Streams Charts will be an ideal partner for you in this journey since it provides comprehensive solutions that help navigate through complexities that come with live stream campaigns. Our team ensures smooth launching of your campaigns from conception to post-deployment stages through the incorporation of advanced tools.
With our data-driven approaches and exhaustive analytics, all aspects of your campaign can be effectively handled and thus achieving desired impact. Whether you are still at the beginning point or want to make better what you have already started, we at Streams Charts will support you throughout the entire process so you can succeed within a dynamic livestreaming industry.
Launch creator campaigns
Live streaming campaigns are diverse, enabling various engagements and reaching a wider audience. There are many ways that one can integrate their brand such as making a noise online or sustaining offline visibility. So here are some examples of different campaign types which can help improve your presence in the media.
One popular tactic is the use of banner ads during live streams. These can be placed strategically to grab viewers’ attention without interrupting the video thus ensuring visibility took place at key times.
The UberEats/Wendy's collaboration with streamers is just one of hundreds of successful Twitch influencer campaigns
Another effective method is advertising displayed off air like in the ‘About’ section of a channel for instance. This guarantees prominence to the brand even when the streamer is not live thereby keeping its presence constant.
Brands could also benefit from chatbot integrations that foster interactivity. One may program chatbots to share their message every now and then or provide links, hence channeling this information directly to customers and giving them easy access to whatever one sells.
Yet another form is shout-outs during live streams, personal endorsements about a product or service. Shoutouts may involve anything from just mentioning the brand to demonstrating products extensively. Consequently, this act by the host himself will drastically enhance one’s reliability while stimulating more interest from their subscribers.
What’s more important, regardless of the campaign type you choose, its effects can be estimated. Streams Charts employs many viewership and engagement metrics that allow you to assess the influence of chosen campaigns. This information will help you take actions based on data, improve strategies, and allow you to get what you want from your efforts. When you work with Streams Charts, you will be able to make sure that your live streaming campaigns are maximally efficient.
Estimate campaigns
Depending on the type of integration and the overall goals of the campaign, its effectiveness can be measured using a variety of metrics. For instance, with comprehensive integrations that span the entire broadcast or a significant portion of it, viewership metrics might be the focus. In contrast, more specific campaigns may require the use of engagement metrics to gauge their impact.
Streams Charts utilizes a wide range of metrics to evaluate the performance of broadcasts. Here are some of the key viewership indicators:
Hours Watched, also known as watch time, is the most common metric for measuring viewer activity in streaming. This metric, also used by platforms like Netflix for ranking shows, is equally significant in live streaming. It can be calculated in various units (from seconds to hours) but ultimately represents one thing: the total amount of time viewers spend consuming a piece of content. This metric is highly versatile, allowing for the comparison of different types of content, regardless of whether it is live or pre-recorded.
Peak Viewers is a metric that reflects the peak moment of a broadcast, during which the stream had the highest number of concurrent viewers tuning in. This metric enables the assessment of the maximum potential of a particular broadcast to attract viewers. Additionally, in many cases, it is crucial to understand how this metric relates to the one discussed below.
Average Viewers, also known as Average Minute Audience or Average Concurrent Viewership, is one of the key metrics specifically in the live streaming industry. As the name suggests, this indicator reflects the overall average interest of viewers in the content throughout the entire broadcast. The higher this metric and the closer its value to the Peak Viewers metric, the more successful the broadcast.
General viewership metrics are important, but they are not sufficient for analyzing a banner campaign. For this, we have two additional crucial metrics: Campaign Views and Media Value. Campaign Views is a pretty self-explanatory metric, however, since our banner tool can be used for different streaming platforms, we have provided a unified methodology for calculating views, according to which ten minutes spent by a viewer on a broadcast are counted as one view for every enabled banner.
As for Media Value, it is an auxiliary metric for assessing the marketing, PR, or sponsorship attractiveness of a channel based on the CPM value and the channel's organic audience. With it, you can estimate the retail monetary value of ad placements on the analyzed channel(s).
Calculating Media Value: A Case Study of the OTK Games Expo
Despite their almost limitless universality and widespread use, sometimes relying solely on viewership metrics may be insufficient to evaluate the success of a particular advertising campaign. While they excel at providing insights into overall content consumption volumes and audience reach, they fall short in answering how closely and actively such viewers engage with the content. Here are some additional engagement metrics that we work with in Streams Charts:
Active Chatters is a fairly self-explanatory metric, as its name suggests, allowing us to identify the most active viewers among the audience, who interacted more closely with the stream. After all, it’s not rare that people listen to streams in the background or watch them with the sound off: in other words, they consume content more selectively. At the same time, some are heavily engaged with the content: they watch the whole stream, often interact with other viewers in chatrooms, and so on. This metric precisely helps understand how many of such viewers were present during the stream.
Chat Engagement Rate is a derivative of the one mentioned earlier. As the name suggests, it indicates the proportion of active chatters within the overall audience of the stream: the higher it is, the more engaging the content can be considered. This proportion will vary greatly depending on the size of the audience for a particular content; the larger the audience overall, the lower this indicator will be. For example, streamers with a huge audience of tens or even hundreds of thousands of viewers rarely have this indicator exceeding 20%, and this would be considered a very good result. At the same time, smaller streamers are generally expected to have more active chats, and 20% in their case can be seen as a weaker result.
Average View Duration Time is a more specific metric that can be considered as a refinement of the Average Viewers parameter: while AV assesses the average audience of a stream, this metric evaluates the average engagement of individual viewers. For example, one stream may be extremely successful in terms of its overall audience reach but may struggle to retain viewers during the stream, whereas another may have a smaller overall reach but a high Average View Duration Time. In such scenarios, immediately determining which stream is more successful could be challenging.
Read Also: Streams Charts Launches Reports & Streamer Lists Store
Streams Charts offers comprehensive access to these metrics through various subscription plans tailored to our users' needs. For instance, our Streamer subscription provides detailed statistics for individual channels, allowing content creators to track their performance with precision. On the other hand, our PRO subscription offers access to analytics for all channels on a specific platform, empowering users to gain insights into broader trends and patterns within the streaming ecosystem.
While reviewing metrics post-campaign is essential, successfully executing a campaign requires careful planning and management. Streams Charts goes beyond mere analysis by providing a suite of powerful tools and features designed to facilitate the entire advertising campaign process. From campaign planning to execution and monitoring, our platform offers advertisers the resources they need to maximize the effectiveness of their advertising initiatives directly on Streams Charts' intuitive interface.
Manage campaigns
At Streams Charts, we understand the importance of convenience when it comes to running an advertisement campaign. While managing a campaign for a single channel may not pose much of a challenge, the complexity increases when dealing with dozens of channels.
One of the standout features of Streams Charts is its user-friendly streamer lists functionality. Whether you're interested in Brazilian League of Legends streamers, variety streamers from South America, or shooter games enthusiasts from Poland and Slovakia, our platform makes it easy to find and organize the channels that align with your goals. With just a few clicks, you can curate tailored lists of streamers based on specific criteria.
Of course, you can also create custom lists tailored to your specific needs, such as for running banner advertisement campaigns... and you can do it right on Streams Charts too!
One of the features Streams Charts has to offer is a PRO tool for agencies and organizations to run banner advertisement campaigns on streaming services like Twitch, YouTube, or Kick. After processing the feedback, we significantly improved its functionality. Now you can also calculate the estimated media value of banners and the number of banner impressions, as well as track the status of the whole campaign (and by individual channels too) in one place.
Start your banner ads campaign now →
End-to-end campaign management
В начале года Streams Charts proudly presented MIRAI, our latest venture into global influencer marketing and advertising. MIRAI is poised to strengthen our position by connecting brands across diverse markets with influential creators in the United States, Europe, Asia, and Latin America.
One of the successful campaigns run by MIRAI
Over the years, our expertise has driven impactful collaborations with major international brands, including HyperX, Monster Energy, and many others. Through MIRAI, we aim to provide brands with unparalleled access to influential voices, fostering meaningful collaborations and driving success in the ever-evolving landscape of the creator economy.
What else does MIRAI offer?
One of the advantages MIRA has to offer is end-to-end campaign management. Promoting brands on major live streaming and online video platforms (YouTube, Twitch, TikTok, Instagram, Kick) by crafting, planning, and successfully executing brand awareness and performance marketing campaigns, increasing brand recognition, and elevating growth through influencer collaborations.