For most creators, streaming is a passion and a fun hobby more than a form of making money. However, this doesn’t mean it couldn't bring you some revenue. Creators with smaller channels often struggle to monetise their content effectively. So, how can you monetise your channel and make extra money while doing what you love?
There are few ways streamers can make money on their content, and there is no single answer to which path you should follow. Each method has its pros and cons, which is why diversifying your income streams is one of the best things you can do to optimise your earnings.
Your channel’s primary sources of revenue can be divided into two groups: income from your community and some form of sponsorships.
Community-based revenues
One of the most popular ways for streamers to make money is from donations, subscriptions and tips viewers send to them, which support their channels. While basic donations and tips usually can be set up to go directly in your pocket, the subscriptions are typically split between creator and platform. What’s more, some platforms may ask you to fulfil additional requirements. Twitch, for example, requires users to be Partners or Affiliates to receive subscription revenue cuts (All Twitch analytics data).
The income from a community is relevant to the size and generosity of your audience, so it is most effective for channels with at least a few thousand subscribers.
Platform advertisements
Platform ads are ads that viewers see when a stream is loaded as pre or mid-roll or as a banner on the portal. As a streamer, you either have limited control or no control at all over these commercials. Every platform has policies of splitting the revenue from ads with creators (Affiliate or Partner status for Twitch, for example).
Individual sponsorships
This form of revenue is one of the most sought-after forms of generating revenue in streaming. Brand sponsorships enable streamers to build a stable income and control the content shown. However, getting individual brand sponsorship tends to be problematic for smaller streamers. Working out deal details and negotiating agreements is a process that consumes lots of time and resources. For this reason, companies usually pick more prominent names for their influencer marketing campaigns.
Automated sponsorships with inSTREAMLY
inSTREAMLY offers the new way to work directly with brands
inSTREAMLY is a new way for streamers to work directly with brands and earn on the content they create. With no minimum viewership limits, easy setup and transparent terms and conditions, every streamer can now work with brands like adidas, Netflix, SteelSeries, Disney, just to name a few.
By automating the process of signing short-term sponsorships, inSTREAMLY connects individual creators with leading brands, regardless of their channel size. In a more liberating, equalising, and direct way than ever before, streamers may now join automated micro-sponsorships and enjoy deals previously reserved for the most popular channels on the platform.
To use inSTREAMLY, log in to the inSTREAMLY dashboard with your Twitch credentials, add inSTREAMLY as a source to your streaming software, pick an active campaign you would like to take part in and start streaming. It is that easy! You control when and which brands you would like to work with.
As streamers, the inSTREAMLY team has created solutions dedicated to content creators that help streamers grow and earn on their content. Enabling all streamers easy access to brand sponsorships, no matter the size of their audience, is inSTREAMLY’s solution to democratising the streaming economy. As a result, over 80,000 micro-sponsorship deals have been signed through inSTREAMLY.
Got questions? Reach inSTREAMLY on the website. Visit Discord and check with fellow streamers how they feel about using inSTREAMLY.