Media value and impressions count — Streams Charts banner ads campaign tool update

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Streams Charts recently launched a PRO tool for agencies and organizations to run banner advertisement campaigns on streaming services like Twitch, YouTube, or Kick. After processing the feedback, we significantly improved its functionality. Now you can also calculate the estimated media value of banners and the number of banner impressions, as well as track the status of the whole campaign (and by individual channels too) in one place.

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Media Value & Campaign Views

One of the key updates is the addition of two important metrics for assessing the success of any banner campaign, namely, Campaign Views and Media Value. First, an important clarification regarding views: since our banner tool can be used for different streaming platforms, we have provided a unified methodology for calculating views, according to which ten minutes spent by a viewer on a broadcast are counted as one view for every enabled banner.

  Key metrics for each channel and each banner are all available in one place (the data used is not real, example of statistics visualization)   

Media Value is an auxiliary metric for assessing the marketing, PR, or sponsorship attractiveness of a channel based on the CPM value and the channel's organic audience. With it, you can estimate the retail monetary value of ad placements on the analyzed channel(s). 

Managing banner advertising campaigns in one place

Functionality that will make life much easier for talent managers and advertisers: a significantly improved functionality of campaign management. Now a campaign manager can set up and provide custom links to their streamers to track whether banners are enabled on the broadcast or not.

  In the Banner Status column, you can track whether banners are enabled on the streamer's channel, and when they were last enabled if the channel is offline (the data used is not real, example of statistics visualization)   

To track the success of a campaign, all you need to do is copy the corresponding link for each channel and send it to the streamer for them to use in OBS. And voila: now you will see whether banners are active if the channel is online, and when the banners were last active if the streamer is offline. If you do not see the date of the last activity when hovering over the Banner Status column for the corresponding channel, that means the streamer did not launch the campaign at all.

On the same page, you will see all the other important campaign metrics, such as the streamer's audience during the campaign, the total duration of the campaign, the dynamics of the campaign compared to the selected time period, and much, much more.

So how do I run the campaign?

Editing the banner is very simple and intuitive: select the desired images and texts, edit font size, color of the text & other attributes of an image, and integrate the resulting result directly into your OBS or XSplit. All authorized users of our site can create their own banners using the Streams Charts tools. A regular registered person can create only one campaign, a Streamer subscriber can create up to three campaigns, and PRO subscribers can create an unlimited number of campaigns.

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  Customizing banners is very intuitive