Sidemen, one of the UK’s most popular YouTuber and content creator groups, recently hosted their first-ever reality show. The show, titled “Inside”, brought various content creators and internet personalities together to spend a week inside a house together. The show had a $1,000,000 budget, although much of this went towards special treats for the participants.
The participants of the show could make decisions to use up some of the prize pool on things to make their lives easier and more comfortable. For example, a hot shower might cost you by the minute. In the end, the final two contestants were Chloe Louisa Burrows and Manrika Khaira. With $150,000 left over, the two decided to split the remaining pot and both were declared winners: taking home $75,000 each.
The show was made up of various episodes uploaded to the Sidemen YouTube channel, as well as their secondary channel MoreSidemen. Episode 1 and the finale were both uploaded to the official Sidemen channel, whereas episodes 2 through 6 landed onto the secondary MoreSidemen channel. These videos were uploaded as premieres, and generated sizable live audiences for the YouTube videos.
The finale of the show was its most popular episode live; the final video received 475K Peak Viewers for its live premiere, with an average of 417.5K concurrent viewers watching the video throughout. This minor increase from Peak Viewers to Average Viewers highlights a strong viewership, with most of the viewers watching a majority of the hour-long video.
This live viewership is noticeably smaller than Sidemen’s last foray into live-streaming, which was their 2023 charity football match. This received 2.54M Peak Viewers, but was a much more special event, with many more contestants contributing. The Inside reality show also did not feature any Sidemen members as participants for the show, which may have not fully activated their audience.
All episodes of the show which we have viewership statistics available for generated well over 300K peak concurrent viewers. The finale was the most popular episode and the only one to break over 400K concurrent viewers, although many of the other episodes remained popular.
Across the more than 5 total broadcasting hours covered by these live premieres of the episodes, the show generated 1.73M Hours Watched and held an average viewership of 321.5K Average Viewers. As these videos were live YouTube premieres rather than live streams, the episodes are now available on YouTube for anyone to watch when they please.
Episodes 4 and 3 received a significant live premiere audience, but they have received far less YouTube views than the finale and episode 1, which were both uploaded to the main Sidemen channel. Episode 1 of the series currently sits at 12M views on their channel, with the finale which was uploaded 2 days ago sitting at 5.4M views. Episode 4, which was one of the most popular live premieres for the show, has generated only 5M views after 6 days on the secondary MoreSidemen channel.
Although the live following for the event was sizable, the long-term viewership for these videos is reliant on the channel they are uploaded to. The official Sidemen channel boasts over 21.3M Subscribers, compared to 8.55M Subscribers for their secondary channel. Sidemen have always stuck to a rigid one-video-a-week schedule for their main channel, and this was likely the reasoning for uploading the rest of the episodes to their secondary channel.
The Inside show was not as popular as their previous live-streamed events, however, the videos still generated an impressive live audience for their premieres, while continuing to generate views over time once fully uploaded to YouTube. This combination of live-streaming and VOD content is a surefire way for large creators to generate high views quickly for their content, which has a positive effect on how the content is handled by YouTube’s algorithm.
