Last weekend, the 66th Eurovision Song Contest ended at the Pala Alpitour Arena in Turin, Italy. The winner of the event was the Ukrainian hip-hop group Kalush Orchestra, which set a record for points from televoting. Streams Charts tells us how many viewers watched the event on the streaming platforms, which broadcast moments brought the most excitement among the viewers, and compares the statistics with the Contests of past years.
As a rule, the biggest audience for the Eurovision Song Contest is on television; however, the Contest organizers also broadcast regularly on the streaming services. In different years, the broadcasts took place on different platforms, but YouTube was always the main platform.
In total, the broadcasts of Eurovision 2022 were on air for more than 9.5 Hours and had more than 6.51 million Hours Watched over that time. YouTube generated the vast majority of Hours Watched, but TikTok also accumulated a relatively big audience and also peaked at 242K viewers during the final.
Traditionally, the Contest consisted of three stages — two Semi-finals and the Final. It is interesting that both Semi-finals showed almost identical statistics: the first one, held on 10 May, was a little more popular in terms of Average Viewers, while the second one accumulated more Peak Viewers with over 389K.
The decisive stage, where the best contestants in the Semi-finals are joined by the so-called Big-5 (United Kingdom, Spain, France, Germany, Italy), as expected, was watched by significantly more Viewers. In particular, compared to the Semi-finals, the Average Viewers numbers increased by almost 250% and the Peak Viewers numbers grew by 360%.
On the final day of the event, it were not only the contestants who performed. At Eurovision 2022, the winners of previous years and invited artists also gave a song performances.
The Top five most popular moments of the Contest featured only one performance by one of the contestants: the Ukrainian band Kalush Orchestra. When the band performed their song “Stefania”, the broadcasts gathered more than 1.15 million Peak Viewers.
The winner of Eurovision 2021, Måneskin band, singer Mika, who was also one of the hosts of the event, and the Italian singer Gigliola Cinquetti, who won the Contest in 1964, accumulated only 30K more Peak Viewers.
But the announcement of the Eurovision results traditionally gathered the largest number of the viewers. All the participating countries gave their points to Ukraine, with Kalush Orchestra receiving maximum points from 28 countries, and the final sum totaled 439 points (631 points with the jury points). This is an absolute record for the Contest.
But the record was not only in voting: Eurovision 2022 became the most watched event on the streaming services in the history of the Contest. The event's Peak Viewers number was 75% higher than the previous year's result, and the Average Viewers result increased by 50% over the year.
As a reminder, in 2020, for the first time ever, the event did not take place due to the coronavirus pandemic. But the difference in statistics between 2019 and 2021 was far less significant than between 2021 and 2022. To sum up, Eurovision 2022 was by all accounts a phenomenal success. Let's see if the growth continues in the coming year.
Detailed statistics for all YouTube channels and other platforms are available with the Streams Charts' PRO subscription.