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Dmytro Murko
Dmytro Murko
25 min read

Partnership Benefits & Requirements on Streaming Platforms: Twitch, YouTube, Kick, TikTok, Facebook, Trovo

Partnership Benefits & Requirements on Streaming Platforms: Twitch, YouTube, Kick, TikTok, Facebook, Trovo
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Streaming platforms have become a hub for content creators, offering opportunities to showcase their skills and engage with a global audience. Becoming a partner on popular video streaming platforms like Twitch, YouTube, Kick, TikTok, Facebook and Trovo can unlock a range of benefits and opportunities. This text aims to explore the partnership benefits and requirements on these streaming platforms.

Twitch

Twitch, the leading live streaming platform, offers the Twitch Partner program, which provides numerous benefits to content creators. To become a Twitch Partner, creators must meet specific requirements, such as streaming regularly, maintaining a consistent viewership, and adhering to the platform's community guidelines. The benefits of becoming a Twitch Partner include monetization options like subscriptions, ad revenue sharing, access to additional features, and priority support.

What is Twitch partner?

The Twitch Partner Program is an exclusive program offered by Twitch, the leading live streaming platform. It provides a range of benefits and opportunities for streamers looking to take their content creation to the next level. Here are some key details about the Twitch Partner program:

Twitch partner requirements and eligibility: To become a Twitch Partner, streamers must meet certain eligibility criteria, which may include:

  • Regular Streaming: Consistently streaming content on Twitch is essential. While there is no specific requirement for the number of hours or days, maintaining a regular streaming schedule demonstrates dedication to your audience.

  • Viewer Count: Building a consistent viewership is crucial. While there is no fixed threshold, having a higher average concurrent viewership significantly increases your chances of becoming a partner.

  • Content Quality: Producing high-quality content that engages and retains viewers is important. Delivering entertaining and interactive streams can help distinguish your channel.

  • Community Guidelines: Adhering to Twitch's community guidelines is a must. Ensure your content complies with their policies regarding nudity, harassment, hate speech, and other prohibited activities.

Twitch partner benefits: Becoming a Twitch Partner offers numerous advantages, including:

  • Monetization Options: Partners can generate revenue through multiple streams, such as channel subscriptions, ad revenue sharing, and cheering (Twitch's virtual currency).

  • Customization and Branding: Partners gain access to customization features like custom emotes, subscriber badges, and the ability to design their channel layout, enabling them to create a unique brand identity.

  • Additional Features: Twitch Partners unlock various exclusive features like priority customer support, transcoding options (allowing viewers to adjust stream quality), and the ability to run ads.

  • Channel Growth Opportunities: Partners receive more visibility on the platform, increasing their chances of being featured on the Twitch homepage and gaining exposure to a wider audience.

  • Collaboration and Networking: Partners can collaborate with other streamers, participate in Twitch events, and potentially secure brand partnerships for sponsored content.

Application Process: To apply for the Twitch Partner Program, you can submit an application through the Twitch website. It is recommended to have a consistent streaming schedule, a solid viewership, and a well-established channel before applying. Twitch reviews applications holistically, considering factors like stream quality, engagement, growth potential, and adherence to community guidelines.

Partnership Obligations: Once accepted into the Twitch Partner Program, streamers are expected to maintain certain standards:

  • Content Compliance: Continue adhering to Twitch's community guidelines and terms of service to maintain a safe and welcoming environment for viewers.

  • Streaming Commitment: Maintain an active streaming presence and provide regular and engaging content to keep your audience entertained.

  • Exclusivity: Twitch requires exclusive broadcasting rights for your content. This means you should avoid streaming simultaneously on other platforms, ensuring Twitch remains the primary platform for your live content.

Becoming a Twitch Partner is a significant milestone for streamers, offering a wide range of benefits and opportunities for growth. It requires dedication, consistency, and a focus on providing high-quality content that resonates with viewers.

Do partners on Twitch get paid?

Partners on Twitch have the opportunity to generate revenue and get paid through various monetization options available on the platform. Here are some ways in which partners can earn money on Twitch:

  1. Subscriptions: Twitch partners can offer subscription tiers to their viewers. Viewers can choose to subscribe to a channel on a monthly basis, unlocking benefits like exclusive emotes, ad-free viewing, and subscriber-only chat. Partners receive a portion of the subscription revenue.

  2. Ad Revenue: Partners can earn money through ad revenue sharing. When ads are played on their channel, partners receive a share of the ad revenue generated.

  3. Bits: Twitch's virtual currency called "Bits" allows viewers to support their favorite streamers by purchasing and cheering with Bits. Partners receive a portion of the revenue generated from Bits cheered in their channel.

  4. Donations: Viewers can donate money directly to partners as a form of support. Donations can be made through various third-party services integrated with Twitch, such as PayPal or other payment platforms. The full amount of the donation typically goes to the partner, minus any applicable processing fees.

  5. Brand Partnerships: As partners gain visibility and a dedicated audience, they may have opportunities to collaborate with brands for sponsored content or endorsements. Brand partnerships can provide additional income streams for partners.

It's important to note that the specific revenue split for subscriptions, ad revenue, and Bits varies, and Twitch takes a percentage of the revenue generated. The exact revenue share percentages may depend on factors such as the partner's agreement with Twitch and their individual performance on the platform.
Earning potential on Twitch can vary greatly depending on factors such as viewership, engagement, and the partner's ability to attract and retain an audience. Twitch partners who consistently produce high-quality content and engage with their viewers have the potential to generate significant revenue from their streams.

What is the difference between Twitch affiliate and partner?

Twitch Affiliate and Twitch Partner are two distinct programs offered by Twitch, each with its own set of benefits and requirements. Here's an overview of the differences between Twitch 


Twitch Affiliate Program

Twitch Partner Program

Eligibility

The Twitch Affiliate program is designed to help emerging streamers kickstart their streaming journey. To become a Twitch Affiliate, streamers must meet specific eligibility criteria set by Twitch, including:

  • Stream for at least 500 minutes in the last 30 days.

  • Stream on at least 7 unique days in the last 30 days.

  • Reach an average of 3 concurrent viewers.

  • Have at least 50 followers.

The Twitch Partner program is designed for established streamers who have demonstrated a higher level of engagement, consistency, and growth. To become a Twitch Partner, streamers must meet higher requirements compared to the Affiliate program. While specific details are not publicly disclosed, common criteria include:

  • Consistently high concurrent viewership.

  • Regular streaming schedule.

  • Adherence to Twitch's community guidelines.


Benefits
  • Subscriptions: Affiliates can earn revenue through subscriptions offered by their viewers.
  • Bits: Affiliates can receive Bits, Twitch's virtual currency, as a form of support from viewers.

  • Ad Revenue: Affiliates can generate revenue from ads played on their streams.

  • Emotes: Affiliates can unlock custom emotes based on the number of subscribers they have.

  • Priority Transcoding: Affiliates gain access to priority video transcoding, which allows viewers to adjust stream quality.


  • Subscriptions: Partners can offer subscriptions to their viewers at various tiers, providing additional benefits and revenue.

  • Ad Revenue: Partners can earn a share of the revenue generated from ads played on their streams.

  • Bits: Partners receive a portion of the revenue from Bits cheered in their channels.

  • Emotes: Partners can unlock additional custom emotes based on the number of subscribers they have.

  • Priority Support: Partners receive priority customer support from Twitch.

  • Sponsorship Opportunities: Partners have increased visibility and may have opportunities for brand sponsorships and collaborations.

In summary, Twitch Affiliate is an entry-level program for up-and-coming streamers, while Twitch Partner is an advanced program for established streamers who have met higher requirements. Partners receive additional benefits, such as higher revenue potential, priority support, and more customization options. Both programs provide opportunities for streamers to monetize their content and engage with their communities, albeit with varying levels of access and benefits.

What is Twitch Partner Plus program?

This new Partner Plus Program benefit will offer 70% share on net subscription revenue to streamers who meet the qualification criteria.

Streamers in the Partner Plus program will receive a 70/30 revenue share on net subscription revenue (revenue from recurring monthly subscriptions and gift subs), for 12 months up to US $100K. To qualify, Partners must maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months. Once that happens, Partners will be automatically enrolled for the next 12 months, even if you dip below the subscription threshold during the 12-month period.

Please note that Twitch recently changed the rules for advertising brands and sponsors during broadcasts. Detailed information about the innovations can be found on this page.

YouTube

The YouTube Partner Program (YPP) is a program offered by YouTube that allows creators to monetize their content and access additional benefits. The YPP is not limited to just streamers but covers various types of content, including live streams. Here's an overview of the YouTube Partner Program for streamers:

Eligibility and Requirements: To qualify for the YouTube Partner Program, streamers must meet certain criteria, which include, but are not limited to:

  • Channel Monetization Policies: Your channel must comply with YouTube's monetization policies, including adherence to copyright guidelines, content ownership, and community guidelines.

  • Watch Time and Subscriber Threshold: to get early access to YPP you need to have achieved at least 500 subscribers on your YouTube channel, 3 valid public uploads in the last 90 days, accumulated a minimum of 3,000 watch hours in the past 12 months or 3M valid public Shorts views in the last 90 days.

  • You also can get YouTube Advertising & Premium Subscriptions without having to go through the full re-application process. To unlock revenue sharing on your videos you need 1,000 subscribers, and either 4,000 valid public watch hours on longform video in the past year (or 10M valid public Shorts views in the last 90 days.

  • Adherence to YouTube's Policies: Your channel should follow YouTube's community guidelines and terms of service.

Benefits: Once accepted into the YouTube Partner Program, streamers can access a range of benefits, including:

  • Monetization Options: Partners can monetize their content through ads displayed on their videos. YouTube shares a portion of the ad revenue generated with partners.

  • Channel Memberships: Partners can offer channel memberships, allowing subscribers to pay a monthly fee to access exclusive perks like badges, emojis, and exclusive content.

  • Super Chat and Super Stickers: Streamers can enable Super Chat and Super Stickers, which allows viewers to make paid messages or stickers during live chats, providing an additional revenue stream.

  • YouTube Premium Revenue: Partners also receive a portion of the revenue generated from YouTube Premium subscribers who watch their content.

  • Content Promotion: Partners may be eligible for additional promotional opportunities, such as being featured in YouTube's algorithmic recommendations and search results.

  • Creator Support: Partners gain access to dedicated customer support from YouTube.

Earning Potential: Partners on YouTube have the potential to earn money through various monetization options, including ads, channel memberships, and Super Chat. The exact amount earned can vary widely depending on factors such as the number of views, engagement, ad rates, and the overall monetization performance of the channel. YouTube Partner Program offers creators an opportunity to generate revenue from their content, with the potential to increase earnings as their channel grows.

It's important to note that YouTube retains a percentage of the revenue generated through the Partner Program, and the specific revenue share percentages may vary based on factors like the location of the viewers and advertisers.

By meeting the eligibility criteria and becoming a YouTube Partner, streamers gain access to monetization options, additional features, and promotional opportunities, allowing them to monetize their content and build a sustainable income on the platform.

TikTok

TikTok did not have a formal partner program specifically for streamers similar to the programs offered by platforms like Twitch or YouTube. However, TikTok does provide various monetization opportunities for creators through their TikTok Creator Fund and other features. Here is an overview of monetization options on TikTok:

  1. TikTok Creator Fund: TikTok has introduced the TikTok Creator Fund, which allows eligible creators to earn money based on their video's performance and engagement metrics. The Creator Fund is designed to support creators financially for their content creation efforts. However, the availability and eligibility for the Creator Fund may vary by country, and TikTok determines the qualifications and requirements for participation.

  1. Livestream Donations and Gifts: TikTok also offers in-app virtual gifts that viewers can purchase and send to their favorite creators during livestreams. These virtual gifts can be converted into Diamonds or other virtual currencies, which can then be exchanged for real-world currency by creators.

  1. Brand Partnerships and Sponsorships: Popular TikTok creators with a significant following and influence may have opportunities for brand partnerships and sponsorships. Brands may collaborate with creators for sponsored content, product promotions, or influencer marketing campaigns. These partnerships can provide additional income streams for creators.

  2. Merchandise and eCommerce: TikTok has been exploring features that allow creators to sell merchandise or promote their eCommerce stores. While the availability and eligibility for these features may vary by region, they provide creators with opportunities to monetize their audience and engage in direct-to-consumer business.

It's important to note that TikTok's monetization options and features are subject to change, and the specific requirements and eligibility criteria may vary based on factors such as the creator's location, audience engagement, and adherence to TikTok's community guidelines.

To get the most accurate and up-to-date information about TikTok's monetization options, including any potential partner programs or eligibility requirements, it is recommended to visit TikTok's official website, refer to their creator resources, or reach out to their support directly.

Kick

The conditions for streamers on the Kick platform are quite attractive. For example, the platform offers content creators up to 95% of the revenue from subscriptions, which is significantly higher than other platforms. In addition, on Kick, streamers can stream in 4K resolution, allowing them to provide high-quality content to their audience regardless of their level of partnership with the platform.

In addition to the high percentage, Kick also allows its streamers to receive 100% of the viewer's "tips" (so-called kicks). The platform does not charge a commission for transferring these funds and makes payments on the same day. Other platforms charge a small percentage for this operation, and the actual withdrawal of money usually takes some time.

Kick also has the Creator Program, which pays streamers for each hour of broadcast. The amount of payment is based on the number of hours of streaming, as well as a fixed rate for 1,000 ad views, the average number of viewers, the demographic data of the audience, and their engagement in the broadcast.

It is the more favorable financial conditions, as well as less strict rules, that have become the main reasons why some streamers from other platforms have decided to fully or partially switch to Kick.

Facebook

Facebook offers a partnership program for content creators called Facebook Level Up Program. The program provides support and resources to help streamers and content creators grow their communities on Facebook Gaming. Here is some information about the Facebook Level Up Program:

Eligibility and Requirements: To be eligible for the Facebook Level Up Program, streamers and content creators need to meet certain requirements, including:

  • Follow Facebook's Partner Monetization Policies.

  • Have a Facebook Page that complies with Facebook's policies and terms.

  • Stream for at least four hours in the last 14 days.

  • Have at least 100 followers on your Facebook Page.

Please note that specific eligibility requirements may change over time, and it's always best to refer to the official Facebook Gaming resources for the most up-to-date information.

Benefits: Once accepted into the Facebook Level Up Program, streamers and content creators gain access to several benefits, including:

  • Monetization Opportunities: Partners in the program can generate revenue through a variety of monetization options, such as Fan Subscriptions, Stars, and ad breaks during their live streams.

  • Customization and Support: Partners have access to additional customization features for their Facebook Pages, including custom badges and emoticons for fan interactions. They also receive priority support from Facebook's Creator Support team.

  • Analytics and Insights: Partners gain access to advanced analytics and insights to help them understand their audience and improve their content strategy.

  • Cross-Platform Promotion: Facebook provides opportunities for cross-platform promotion, which can help creators reach a wider audience and grow their communities.

  1. Earning Potential: Partners in the Facebook Level Up Program have the opportunity to earn money through various monetization options, such as Fan Subscriptions and Stars. The revenue generated depends on factors such as the level of audience engagement, the number of subscribers, and the popularity of the content. Facebook retains a portion of the revenue generated through monetization features, and the exact revenue share percentages may vary.

If you participate in the Level Up program, you can become a member of the Facebook Gaming Partner Program. This program gives streamers greater access to various features and benefits of the platform. For example, Community Gifting, Live Breaks, Branded Content, Special Creator Events, Gaming Support and others. You can read more about the Partner Program from Facebook Gaming on this page.

For the most accurate and up-to-date information about the program's requirements, eligibility, benefits, and payment structure, I recommend referring to Facebook's official documentation, guidelines, or reaching out to Facebook Gaming support.

Trovo

The Trovo Partner Program is designed to support and reward streamers on the Trovo.live streaming platform. Here is some information about the Trovo Partner Program:

Requirements and Eligibility: To be eligible for the Trovo Partner Program, streamers need to meet certain criteria, which may include:

  • Consistent Streaming: Streamers should maintain a regular streaming schedule and demonstrate active engagement with their audience.

  • Content Quality: Producing high-quality content that adheres to Trovo's community guidelines and terms of service is important.

  • Viewer Interaction: Actively engaging with viewers through chat, community interaction, and fostering a positive streaming environment is encouraged.

  • Community Growth: Building an active and supportive community around your streams can increase your chances of eligibility.

Please note that specific requirements and eligibility criteria may evolve over time. For the most accurate and up-to-date information, it is recommended to refer to Trovo's official documentation and resources.

Benefits: The Trovo Partner Program offers several benefits to its partners, which may include:

  • Monetization Options: Partners can monetize their streams through features such as Subscriptions, Donations, and Embers (Trovo's virtual currency).

  • Customization and Promotion: Partners have access to customization options for their channel, including custom emoticons, badges, and channel branding. They may also receive promotion and exposure on Trovo's platform.

  • Partnership Support: Partners receive dedicated support from the Trovo team, including assistance with technical issues, channel growth strategies, and general inquiries.

  • Community Collaboration: Partners have opportunities to collaborate with other creators on Trovo and participate in events or sponsored campaigns.

Earning Potential: Partners on Trovo have the potential to earn money through various monetization features. The exact earning potential depends on factors such as the size and engagement of the streamer's audience, the frequency and quality of their content, and the level of support from viewers through subscriptions, donations, and virtual currency transactions.

It's important to note that revenue share percentages and specific payment details may vary depending on the Trovo Partner Program's terms and conditions and any updates or changes made by the platform.

For the most accurate and up-to-date information about the Trovo Partner Program, including requirements, eligibility, benefits, and payment structure, I recommend referring to Trovo's official website, community guidelines, or reaching out to their support team for the latest information.

Live Streaming Platforms Partner Programs Comparison (2023):

Platform

Requirements

Benefits

Twitch

Stream for at least 500 minutes in the last 30 days. 
Stream on at least 7 unique days in the last 30 days. 
Reach an average of 3 concurrent viewers. 
Have at least 50 followers.

Requirements for participation in the Partner Program are higher. You can find them here.

Affiliates can earn revenue from Subscribers, Ads, and Bits. 

Partners can earn from 50% to 70% on subscriptions up to $5, $10, and $25 per sub per month. The advantages of earning on subscriptions include monitoring the flow of funds.




YouTube

To get early access to YouTube Partner Program you need to have achieved at least 500 subscribers on your YouTube channel, 3 valid public uploads in the last 90 days, accumulated a minimum of 3,000 watch hours in the past 12 months or 3M valid public Shorts views in the last 90 days.

For more details check the official site

On average, YouTube channel monetization ranges from $0.5 to $6 per 1,000 views (Cost Per Mile) depending on location and target audience. Earnings vary, but most bloggers average $0.5 per 1,000 views. In addition, participation in the YouTube Partner Program gives the streamer many other benefits: Super Chat, Super Stickers, Content Promotion and much more.


Kick

Affiliates are Kick content creators who have streamed for more than 5 hours and have 75 or more followers. Once you're an affiliate, you can set up your sub button and start receiving revenue from paid subscriptions.

For more details check the official site.

Kick offers content creators up to 95% of the revenue from subscriptions, which is significantly higher than other platforms. In addition, streamers can stream in 4K resolution on Kick, allowing them to provide high-quality content to their audience regardless of their level of partnership with the platform.


TikTok

What you need to join Creator Fund Program:

Be of legal age. Join TikTok Pro. Have at least 10,000 subscribers. Have at least 100,000 unique video views in the last 30 days. Follow the TikTok Community Guidelines and App Terms of Service.

For more details check the official site.



The TikTok Creator Fund allows users to start earning money based on the views and engagements their content receives. This supports the creator economy and encourages the biggest and best to begin collaborating and focus on producing regular high-quality content.


There are no set facts and figures about what you will get paid by the TikTok Creator Fund, but you can expect to get between 2 to 4 cents for every 1,000 genuine views.

Facebook

Stream for at least four hours in the last 14 days. Have at least 100 followers on your Facebook Page. Follow Facebook's Partner Monetization Policies. Your Facebook page must complies with the platform’s policies and terms.

For more details check the official site.


Under the Facebook Level Up Program, streamers have the opportunity to earn money through various sources of income, including tips from viewers, as well as support from Facebook.


Streamers receive $0.01 for each Star (special currency of the platform, similar to Twitch Bits). In addition, the streamer receives 70% ($3.5) for each subscription. 

Trovo

Trovo has a special Trovo 500 affiliate program — every month, the organizers distribute $100,000 among the 500 most popular streamers on the platform. Your channel must also have a high Hours Watched.

To participate in the Trovo 500 program, we recommend that you study all the conditions in more detail on the official site.

Trovo streamers can earn money from several sources: viewer subscriptions, Trovo 500 affiliate program, referral program, etc. From each subscription, the streamer receives 50%, and the platform takes the rest. 

As for the Trovo 500 program, the streamer's reward depends on his place in the ranking. If you are in the top 100 streamers, you can get from $40. If you are in the top 4 ratings, then the payout amount will be about $5,400.

Conclusion

Partnerships on streaming platforms like Twitch, YouTube, Kick, TikTok, Facebook, and Trovo offer content creators significant benefits and opportunities to grow their online presence. While each platform has specific requirements, meeting them can result in monetization options, access to exclusive features, priority support, and collaboration opportunities. By understanding the partnership benefits and diligently working towards meeting the platform-specific requirements, content creators can thrive and build a successful presence in the ever-expanding world of streaming.

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Twitch, Trovo, YouTube, Facebook Gaming, TikTok, Kick