Kick’s performance in April 2025 showed mixed results: while streamer growth slowed and overall viewership dipped slightly, the platform saw a more diverse range of content compared to the previous month. Additionally, the streaming schedule became more densely packed, with creators going live more consistently throughout the month.
The drop in key viewership metrics wasn’t particularly severe, most declines stayed within 3%. The most notable Kick's dip was in peak concurrent viewership, which fell by 14%.
While the number of active streamers slightly decreased, those who remained became more consistent. The average number of concurrent live channels rose by 9%, suggesting a stronger overall broadcast presence. Additionally, creators streamed across a wider range of categories than in March, pointing to a growing diversity in content.
In terms of content, Kick remains fairly stable. Much like on its main competitor Twitch, talk shows and “Just Chatting” streams dominate the platform. Among games, Grand Theft Auto continues to lead thanks to its abundance of RP (roleplay) content, a format that consistently resonates with viewers.
Notably, two Valve titles, Dota 2 and Counter-Strike, secured spots in the top rankings. Another noteworthy entry in Kick’s top games was PUBG Mobile, which outperformed several major PC titles. This is particularly striking given that mobile games rarely achieve such high viewership on platforms like Twitch, highlighting the unique preferences of Kick’s audience.
Adin Ross returned to a more active streaming schedule and immediately shot back to the top of the platform, leading both in total monthly viewership and peak concurrent viewers. In April, Adin Ross stayed in the spotlight through high-profile collaborations with youth-favorite creators like Nicolas "Sneako" De Balinthazy and Félix "xQc" Lengyel. He also played Rainbow Six alongside Nicholas "Jynxzi" Stewart and took part in digital dating streams, keeping his content varied and engaging.
Adin Ross secured the top spot in peak viewership thanks to the sixth edition of his BRANDRISK fight series, organized under his own Brand Risk Promotions banner. Another notable name in the top three was none other than rapper Aubrey “Drake” Graham. As is tradition, he joined Ross for a slots stream.
The situation among female streamers remains steady: Alondra “Alondrissa” Michelle continues to lead comfortably, maintaining a 3,000 average viewer gap over her closest competitors. As usual, the rankings are largely dominated by creators from Spain and Spanish-speaking countries in South America.
