Audiencly, a leading influencer marketing agency, and Streams Charts, an advanced livestreaming analytics platform, are proud to announce a strategic partnership aimed at raising awareness about viewbotting on Twitch. The collaboration will be aimed at empowering brands to succeed with influencer marketing despite the challenges posed by bots.
As viewbotting—the practice of using fake or automated viewers to artificially boost a channel’s audience—becomes more common on Twitch and other livestreaming platforms, it’s getting harder for brands and agencies to tell real audience engagement from fake numbers. This growing problem is damaging trust in influencer marketing.
To combat the issue and educate the industry, Streams Charts will combine its advanced data and tools with Audiencly's influencer marketing expertise from over 2,000 campaigns, and launch the "Beating the Bots with Streams Charts" initiative. It includes two key parts:
- The social media campaign, which will feature a series of educational posts and resources designed to help brands and creators navigate influencer marketing on Twitch. Topics will include best practices for due diligence when selecting creator partners, strategies for analyzing audience demographics and engagement patterns, and tips for ensuring authenticity in campaign collaborations.
- The initiative will culminate in the release of a comprehensive whitepaper, leveraging Streams Charts’ proprietary data to provide an in-depth analysis of viewbotting and its impact on the streaming ecosystem.
“We are incredibly impressed by Streams Charts' comprehensive data and analytical capabilities, which are essential for understanding the nuances of the Twitch ecosystem. We believe that this collaborative effort between Audiencly and Streams Charts can significantly impact the industry by raising awareness about the critical issue of viewbotting.”
Marketing Manager at Audiencly, Sima Spielmann
“Brands and agencies need clear, reliable data to make smart decisions in influencer marketing—especially with the rise of viewbotting. Through this partnership, we’re sharing actionable insights, detailed livestreaming analytics and proven methods to help the industry spot fake engagement and build more authentic, effective campaigns on Twitch!”
Product Manager at Streams Charts, Nazar Babenko
About Streams Charts
Streams Charts is an advanced analytics platform offering an in-depth view of the livestreaming market. We enable the analysis of all key metrics for channels, streams, content categories, and creator communities.
Our data is updated in real-time and spans from 2019, covering over 40 million channels across top platforms such as Twitch, YouTube, Kick, NimoTV, CHZZK, and others. This extensive coverage makes Streams Charts the world’s largest database of livestreaming statistics and analytics.
Streams Charts offers unique features, including audience retention rates, customizable time filters, insights for ad sales & brand partnerships, Twitch viewers' geolocation data and more. These tools facilitate identifying market opportunities, ensuring targeted and effective marketing strategies for our clients and partners. Streams Charts also provides streamers with valuable insights into their viewership and engagement, enabling them to optimize content and expand their audience
About Audiencly
Audiencly is a leading influencer marketing agency, part of the Flexion Mobile Plc, dedicated to elevating brands through unique and creative campaigns. They transform audiences into loyal fans using their Optimized Influencer Marketing process.
Founded in 2018, Audiencly initially specialized in the gaming sector before rapidly expanding into lifestyle marketing. Today, Audiencly craft creative influencer marketing strategies across diverse industries, connecting brands with a global network of influencers: from emerging talents to established trendsetters.
Their Optimized Influencer Marketing process ensures the seamless collaboration between influencer experts and campaign strategists. This guides their campaigns from careful selection to powerful execution in three straightforward steps. Audiencly provide full-service support, leveraging exclusive talent and creative strategies, from planning to performance analysis, ensuring maximum campaign effectiveness.