Dating apps are one of the largest online forces in our world to date, and although they share the same digital space as online live-streaming, these communities aren’t two you would expect to experience a lot of overlap. Nevertheless, dating apps are present on Twitch and their popularity can be measured by the amount of times they’re mentioned in any Twitch chat on the website. This also allows us to look at which streamers’ chats are the most focused on dating apps, which languages are most often mentioning them, and more.
Earlier this month, we took a look at how music streaming services are mentioned on Twitch, but there are some critical differences in the datasets for these two articles. In the previous case with music streaming services, most of the mentions came from chatbots and automatic messages linking users to the music streaming account or playlist of their favourite content creator. In terms of dating apps, we are focusing more on the general statistics of these mentions rather than diving into which users mentioned the apps the most, for example.
Our analyst team combed Twitch chats from late June of this year up until the 24th of September to track down the most popular dating apps by mentions on Twitch. Here, we’ll look at which apps are mentioned the most often, when they’re mentioned, and which languages these mentions stem from.
Distribution of Chat mentions
Across a roughly three-month period, various dating apps were mentioned over 366K times in Twitch Chats across the entire platform. Of these 366.6K messages, Tinder was mentioned 269K times, a large majority of the various dating apps available. Although other dating apps exist, it seems that Tinder is the quintessential dating app for many Twitch chatters.
Just barely edging ahead of Bumble for second place, Grindr made up 8.2% of all Twitch Chat mentions across the purple platform. Although these two apps received a similar total mentions count, they achieved this through different audiences. Bumble was by far the most popular with English-speaking chatters, with English-language Twitch Chats making up over 74% of the total mentions of Bumble. In comparison, Grindr was hugely mentioned by the Portuguese and Spanish-speaking communities, with only 10% of its mentions coming from English-speaking chats.
Of all the various dating apps, only two were essentially monolithic. Both Hinge and eHarmony received a large portion of their mentions from English-speaking chats. English chats were accountable for 96.1% of all Hinge mentions and over 99% of all eHarmony mentions. These two dating apps were exclusively mentioned by English-speaking audiences. Although eHarmony was relatively small with only 459 mentions in total, Hinge received over 17K mentions and still maintained its English-language exclusivity.
Looking at the dynamics of the mentions for these apps, we can clearly see that Tinder is a cut above the rest of the available apps. Tinder reached a peak of 3.9K mentions in a single day, whereas other apps could not even reach 500 mentions in one day.
Although certain apps showcased some peaks and highs for their mentions, the amount of mentions each app received daily was relatively stable. Tinder experienced the largest differential between its highs and its lows for mentions, but other applications were relatively steady in their mentions on a daily basis, with no large dynamic peaks to speak of.
Compared to other topics we have analyzed global Twitch chats for, such as music streaming services or mentions of One Piece on the back of its Netflix adaptation, dating apps in live-streaming culture appear to be unaffected by external factors. There are few influences on the dynamics of the mentions for these services, with the majority of apps receiving a steady flow of mentions on a daily basis.
Language Distribution of Chat mentions
Of all messages recorded throughout Twitch during this period, English-language chats and channels made up a majority of the messages mentioning dating apps. However, compared to the previous research we did on music streaming services, English made up a much lower percentage of the messages this time.
In our previous look at Twitch chats for music streaming apps, over 59% of the total messages were recorded in English-language chats. In terms of dating app mentions, this majority for English fell to 37.5%, just coming out ahead of Portuguese in second place. Portuguese and Spanish were much more present in the data for dating apps than they were for music streaming services. Portuguese and Spanish were the majority languages for some specific apps in our study. Portuguese-language chats were the majority source of messages for Tinder and Grindr, whereas Spanish-language chats were responsible for Badoo and Tan Tan.
Tan Tan, a Chinese dating app, received over 50% of its mentions from Spanish-speaking chats, and another quarter of the total mentions came from Portuguese-speaking audiences. Although it may seem strange for these two languages to dominate an Asian dating app, Chinese-language broadcasts are not popular on Twitch and the data for Chinese live-streaming platforms can be unreliable, so this data was not able to be accounted for.
After analysing the mentions of various dating apps on Twitch, it seems that the Latin American communities are loyal proponents of certain apps and generally were two of the biggest languages for this area. The dynamics of mentions of these apps were also relatively stable, with few discernable peaks caused by external factors. Dating apps in live-streaming and Twitch specifically appear to be consistent and stable in their cultural standing, with them not going away anytime soon. Keep an eye out for the next topic our analyst team will research using our large Twitch Chat database.