Insights on Audience Demographics
New
MasterTay Audience Geography
28 Sep – 27 Oct, 2025
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28 Sep – 27 Oct, 2025
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28 Sep – 27 Oct, 2025
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Demographics“ solution to unlock
Demographics“ solution to unlock
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MasterTay viewers by country
Country
Country
Share
Share
Daily Avg. View Duration
Stay / Bounce
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MasterTay viewer retention by country
Staying viewers
Bounced viewers
Period
(minutes)
(minutes)
% of avg daily
airtime
airtime
% of staying
viewers
viewers
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MasterTay viewer overlap by country
Channel
% of overl.
audience
audience
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MasterTay Audience Demographics by share of viewers
Current month
Gender
Male
85%
Female
12%
Non-binary
3%
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Family status
Single
65%
Married
20%
Parents
15%
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MasterTay Audience Age ranges
13%
27%
40%
5%
Under 16 y.o.
20%
17–19
35%
20–24
20%
25–29
12%
30–34
5%
35–39
3%
40+
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MasterTay Audience Income ranges
7%
13%
20%
Under $5K
5%
$5K – $9 999
8%
$10K – $19 999
15%
$20K – $29 999
18%
$30K – $39 999
12%
$40K – $49 999
10%
$50K – $74 999
12%
$75K – $99 999
8%
$100K – $149 999
6%
$150K – $199 999
3%
Over $200K
3%
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Occupations
Occupation
Share
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Languages
Language
Share
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MasterTay Audience Interests
Shares overlap between interests
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