Fifa’s annual awards ceremony, streamed on the FIFA+ streaming service and the organization’s official YouTube last night, saw millions finding out if their favorite player had won anything. Those of Argentinean and Spanish dispositions were not disappointed, as Lionel Messi was declared the winner of the men’s category, while the female gong went to Alexia Putellas for the second straight year.
With the likes of Messi, Kylian Mbappe, and Karim Benzema nominated, The Best FIFA Football Awards 2022 broadcast enjoyed quite a lot of success. The official YouTube handle of FIFA ended up becoming the third-most viewed channel over the past seven days, thanks to the awards show going live. Interestingly, three of the top ten entries streamed for less than an hour.
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Over an Airtime of 1 hour 35 minutes, the stream registered 964,544 Hours Watched, 844,751 Peak Viewers, and 609,186 Average Viewers, with the entire show being presented in English. This meant that the broadcast was only behind the CazéTV (YouTube) and official Kings League (Twitch) channels in terms of most concurrent viewers over the past week, once again proving the drawing and staying power of football the world over.
As expected, the viewership numbers hit their peak towards the end of the stream, when it was finally revealed that Messi had won the FIFA Best Men’s Player award. The 2022 World Cup-winning captain remains perhaps the most popular sportsperson globally today, and this FIFA broadcast record served to only further prove this point.
Other winners included men's coach of the year Lionel Scaloni, who led Argentina to their third World Cup title, and Sarina Wiegman, the England manager named women's coach of the year for guiding the Lionesses to a home European Championship win, their first major trophy.
Also getting their hands on trophies were England goalkeeper Mary Earps (best women's goalkeeper) and Argentina’s Emiliano Martinez, who claimed the best men's goalkeeper award. Marcia Aoki, the widow of the late Pele, received The Best FIFA Special Award to honor the legendary Brazilian, while Polish amputee player Marcin Oleksy clinched the Puskas Award for the best goal and Georgia’s Luka Lochoshvili notched the Fair Play Award.