The much-awaited Diablo IV will be released on June 5 at 5 PM PDT, bringing a whole month of Twitch Drops for fans to enjoy. With the Primal Instinct Mount available for Wanderers, Blizzard is looking to reach as big an audience as possible as it looks to build on a highly-successful beta testing phase. This will especially be true for the early access that will be available from June 2, meaning streamer activity is expected to grow from this day.
Over the four weeks, four items will be made available to players who watch any channel in the Diablo IV category with Drops enabled. Those who want to claim the rugged Primal Instinct Mount for themselves have to show their support to eligible content creators of the game by gifting them two Twitch subscriptions of any tier. For more details about these Twitch Drops and which channels are eligible for gifting Twitch subscriptions to, readers can head to this link.
Twitch Drops are a great way for games and developers to reach a broader audience on live broadcasts and become more popular on the purple platform. This has been the case with many games over the years, with a good example being Rust, which had five Twitch Drops between January 1 and May 15, helping it record 134.15M Hours Watched, with more than 70% of this number coming on in-game item giveaways days.
Coming back to Diablo IV, the game’s beta test — held over two stages — made waves on Twitch, with the first stage, held from Match 17 to 20, especially pulling in a lot of streamers. During this phase, this category registered 18.2 million Hours Watched, second among all the genres behind Just Chatting. It also did 942.3K Peak Viewers, with the Peak Channels number being just over 9.8K.
Some popular broadcasters who took part in this activity included Asmongold, LIRIK, Quin69, shroud, and CohhCarnage. There were also names like Gaules, Rubius, and ZeratoR, who, despite not spending too much time on the legendary title, attracted tens of thousands of peak concurrent viewers to the broadcasts of their beta test.
Diablo IV’s average concurrent viewership on Day 1 of the test was pretty high, so it remains to be seen if it can compare to the first release day numbers of the likes of Hogwarts Legacy and Elden Ring, games that broke records and set the standard for new releases the world over. Enabling Twitch Drop is an ambitious move to attract a larger audience, and with the reputation the series enjoys, there is no doubt that the latest title will be a rip-roaring success.