In collaboration with Facepunch Studios (Rust), Kick hosted their first-ever Drops campaign to great success from November 13 to 24. The event generated significant buzz for the livestreaming platform, and saw viewership increase under the Rust category by a factor of 25. Streams Charts presents a look at how this inaugural Drops campaign engaged viewers and boosted stats for Kick.
All together, Kick saw a significant boost in viewership from its Drops campaign according to its overall statistics. While Active Channels have decreased compared to last month, the boost in viewership from the campaign helped Kick to record a slight monthly increase in Peak Channels. During the 12-day campaign, hundreds of thousands of extraction shooter fans tuned in to get their items.
For the Rust category on Kick, 24M Hours Watched were generated throughout the Drops-enabled period, marking an increase of over 2500% compared to the start of November. Average Viewers (AV) also increased by a similar margin, totalling over 80,000 concurrent viewers, or over 1,000 Viewers per Channel. Thanks to this wave of excitement, Rust was the second-most-watched category on Kick for this time.
Viewership for the shooter was fuelled by some of the game’s most popular streamers and top-skilled players competing in a special tournament. Held from November 13–17, the Rust Kick Off 2025 was a massive success, generating over half of the total viewership for Rust throughout this period, and recorded over 174,000 AV. Read more about this special tournament in our article below.
In terms of the top channels throughout the campaign, most of the top streamers were below 100K Followers in size and hosted dedicated content for Rust. The most popular streamers by peak concurrent viewers included other platform-leading names such as Tyler “trainwreckstv” Niknam and Ivan Raul “ElSpreen” Buhajeruk.
Excitement for the new Drops function on Kick hit the ground running when the event began. Using our Live Streaming Trends & Mentions in Stream Titles tool, we can see how many stream titles mentioned the feature leading up to and throughout the campaign.
Starting on November 2, anticipation began building for the Drops functions as a handful of channels began mentioning the feature. As the month continued, this would slowly build until it exploded overnight when the event launched on November 13. The day after would mark the highest total of mentions in a single day, coming out to over 750 broadcasts.
While all this was going on, Drops were consistently mentioned on Twitch at a noticeable level. There were a handful of Twitch creators who hosted many broadcasts mentioning the feature in their title, although there was no official campaign taking place at the time to connect with. 
Comparatively, the recent Drops campaign outperformed Twitch's most recent Drops integration, which featured Hunt: Showdown 1986. While the campaign still performed well on Twitch, it was overshadowed by the massive success achieved on Kick with their Rust collaboration.
Making use of our newly updated Chat analysis tool, which now covers Kick and YouTube Live, we can take a look at which of the unique items for this Kick Drops campaign garnered the most attention. The Vagabond Jacket was the most popular item, being mentioned over 7,200 times in Kick Rust chats throughout the campaign, and it is no conidence that Harrison "hJune" Park was one of the top streamers of the entire campaign. 
Other popular items also generated thousands of mentions, with cosmetic skins for weapons being noticeably popular. While the two machine gun items were mentioned often, items like the hunting bow received less attention.
Kick’s first ever Drops campaign was a wild success, launching Rust to the top of the platform’s leaderboards, having a noticeable effect on the platform’s wider metrics, and engaging hundreds of thousands of viewers. For the future, the neon green livestreaming site will likely find much more success leveraging a feature which has been instrumental in breaking records for streamers on Twitch.
