The Kings League season finale is underway in Paris, France, and the action is heating up. While fans eagerly await the Spanish “El Clásico” showdown between Mario “DjMaRiiO” Gallardo and Ibai “Ibai” Llanos, let’s take a look back at Round 1. The tournament kicked off with serious momentum, hitting nearly 1 million live viewers by Day 2.
The Kings World Cup Clubs Paris 2025 brings together top squads from the league’s regional circuits: five from Spain, four each from South America, Italy, Brazil, and France, and three from Germany. Another eight wildcard slots were filled by international clubs (ranging from the Congo to Japan), backed by football stars like Lamine Yamal and high-profile influencers such as Jake Paul, Adin Ross or Junichi Kato.
Notably, all Brazilian and French teams entered the upper bracket, while Italy’s only representative there was FC Zeta. Spain also had a strong showing, with only La Capital CF dropping to the lower bracket. From here on, every match matters: a win in the Winners’ bracket locks in a playoff spot, but a loss in the Losers’ means it’s game over.
After just one round, the Kings World Cup Clubs has already racked up over 7 million Hours Watched across 19 hours of broadcasting time. Average match viewership hovered around 360,000 concurrent viewers, with the peak surging 157% higher, coming just shy of the 1 million mark.
Two first-round matches stood out with exceptionally high numbers. On Day 1, a wave of hype surrounded the match between France’s Panam All Starz and Ultra Chmicha, the latter of which is backed by Moroccan streamer Ilyas El Maliki. At its peak, this clash pulled in over 764,000 live viewers.
But it was Day 2 which delivered the tournament’s biggest hit so far. The match between Jijantes FC (led by Gerard Romero) and SXB FC (owned by Saudi Arabian streaming icon Ahmed "SHoNgxBoNg" Alqahtani) drew a staggering 950,000 live viewers. It now stands as the tournament’s biggest viewership milestone so far.
Overall, the event has delivered solid viewership numbers so far, but whether it can sustain that momentum will largely depend on the outcome of Round 2.
While a few official channels and team-owning streamers are broadcasting the entire tournament, many of the league’s influencer participants are only streaming matches featuring their own teams. That trend is reflected in the current streamer rankings, where the top 3 are creators focused solely on their favorites.
The tournament’s group stage, which includes both Round 2 and the Last Chance bracket, runs through June 9. There’ll be no pause before playoffs: the knockout rounds begin immediately on June 10, with the grand final set for June 14.
