Even before its official launch, Kings League Brazil had already made waves — and now, just four weeks in, it's drawing more and more fans to its broadcasts. The league hit a new viewership peak this week, with over 823,000 concurrent viewers tuning in to watch the showdown between Dendele FC (backed by creators Paulinho o Loko and LuquEt4) and Nyvelados FC (led by Nyvi Estephan).
The Week 4 clash between Dendele FC and Nyvelados FC was one of the most thrilling matches of the tournament so far. After a dramatic 3:3 draw in regular time, it was Dendele who finally secured their long-awaited first victory of the season with a win in the penalty shootout.
Even if the new peak only surpassed the previous record by 0.5%, the steady growth in viewership is what really stands out. And the numbers speak volumes: before even reaching the playoffs, Kings League Brazil already ranks 6th all-time among all tournaments in the league’s ecosystem in terms of peak viewership — and it’s the undisputed #1 among regional events this year.
Kings League Brazil was launched with great fanfare in late February, bringing together some of the country’s biggest influencers, from football superstars like Neymar Jr to top-tier livestreamers like Paulinho o Loko and Gaules, as well as prominent esports figures such as Cerol and Nobru. The tournament also features coverage from Casimiro Miguel Vieira da Silva Ferreira (Casimito), one of the most-watched streamers not only in Brazil, but globally: his broadcasts sometimes gather millions of live viewers.
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Kings League is a franchised media football league launched in late 2022 by Spanish streamer Ibai “Ibai” Llanos and former FC Barcelona player Gerard Piqué. Initially envisioned as a men’s tournament based solely in Spain, the project has since expanded to include women’s and youth competitions, and ultimately went international, launching regional editions in Latin America, Italy, France, and Germany. The Kings League ecosystem also features several global events, the most popular of which — Kings World Cup Nations 2025 — peaked at over 3.5 million concurrent viewers.