Victoria's Secret Fashion Show 2026: Year-on-year peak viewership grows by 32.9%
The Victoria's Secret Fashion Show 2026 attracted 3.64 million Peak Viewers across all livestreams, a yearly growth of almost 33%. The event, held at Sony Pictures Studios in Culver City, California, also emerged as one of the most popular non-sports broadcasts this year.
The highly anticipated show witnessed Kylie Jenner make her runway debut and ramp walks by top models like Adriana Lima, Alessandra Ambrosio, Candice Swanepoel and Gigi Hadid. It also had live musical performances by an all-women bill: KATSEYE, Tate McRae, Megan Thee Stallion, and Megan Moroney.
The Victoria's Secret Fashion Show 2026 reached 3 million Peak Viewers across livestreaming platforms for the first time. The official YouTube channel brought in the bulk of this audience peak, reaching 3.14 million PV to set a new personal channel mark as well.
Across all platforms, the show generated 4.8 million Hours Watched, according to Streams Charts. The official Victoria's Secret YouTube channel itself contributed 81.72% to this total.
Most of the viewership was concentrated on YouTube, where audiences saw over 99% of the livestreams related to the show. A total of 113 unique broadcasting channels covered the event, including the company's sub-brand and lifestyle line, PINK.
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Evelyn Ortiz was the only Twitch streamer to stream the Victoria's Secret Fashion Show 2026. The social media influencer hosted a watch party where she dressed up for her viewers and shared content and reactions surrounding the highly anticipated event.
A look at our brand mentions tool reiterates the fact that YouTube dominated the conversation across the two days (October 18 and 19). On both days, the Google-owned platform had nearly half the streams related to the event, with Kick outperforming Twitch.
A look at the 2026 database on Streams Charts shows that the livestream of the Victoria's Secret Fashion Show 2026 on the official YouTube channel finished in the top ten most popular non-Sports broadcasts list. The leader is another recent stream on Band Jornalismo, which covered Brazil President Luiz Inácio Lula da Silva taking on Senator Flávio Bolsonaro in the first debate as the nation prepares for its presidential run-off.
A show that featured globally famous names like Kylie Jenner, Adriana Lima and Gigi Hadid succeeded on livestreaming. It also continued the Victoria's Secret Fashion Show's recent growth, as its peak concurrent viewership and watch time have shown substantial growth over the past few years.
Graphic image via Gilbert Flores on Getty Images
Header image via Frazer Harrison on Getty Images
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