The Kings League is expanding significantly in 2025. After launching in Italy, the football media league has now introduced its own regional edition in Brazil. Last night, Kings League Brazil held its official presentation and player draft in an offline event featuring top influencers and football stars. The broadcast pulled in a massive audience: so big that it even outperformed most actual Kings League matches in viewership.
The launch ceremony of Kings League Brazil was held at the Rosewood Hotel in São Paulo, and the broadcasts from the event became an instant hit. This is no surprise, considering top livestreaming influencers from across the country attended, including the likes of Alexandre "Gaules" Borba, Victor "Coringa" Camilo, Nyvi Estephan, and Bruno "Nobru" dos Santos.
The event also featured a wealth of football stars, including Kaka, Memphis Depay, and Ze Roberto, as well as Neymar himself, who will serve as the president of Fúria FC. It also drew numerous other well-known Brazilian figures, including the hugely popular musician Konrad Cunha Dantas, better known as KondZilla.
The event was streamed for over four hours by two dozen of Brazil’s top content creators, including Casimiro "CazeTV" Ferreira, arguably the world’s biggest football influencer in terms of online audience. Viewership steadily climbed throughout the broadcast, peaking at over 533,000 concurrent viewers during the draft’s climax. On average, the event maintained a strong audience of around 346,000 concurrent viewers.
To put the peak viewership into perspective, it’s worth mentioning that the presentation alone created a buzz within the league. It ranked among the top 10 most-watched events in Kings League history, surpassing most major events from 2024, with the exception of the Kings World Cup 2024 and Kings League Americas 2024 Split 2.
The most-watched Kings League event to date remains Brazil’s win at the Kings World Cup Nations 2025, which peaked at over 3.5 million concurrent viewers, making it one of the most popular events in all of livestreaming.
Kings League Brazil is set to kick off soon, at the end of March. For more information about the league, the teams, and the club presidents, visit the official tournament website.
