Most-watched non-sports channels in 2025The second season of the runaway hit show, La casa de los Gemelos (The Twins' House), has once again caught the imagination of the livestreaming world. Created by the influencer-brother duo of Daniel and Carlos Ramos, one of its episodes ended among the ten most popular non-sports broadcasts of the year.
Based on the premise of popular reality shows like Big Brother and Glam Hotel, La casa de los Gemelos 2 began on December 7 and will run until December 31. This Spanish livestreaming experiment added some changes from the first season, which ended early, despite being a success among online viewers and fans of the format, due to the increasing instances of hostility between its participants.
Interestingly, it is this very animosity between the content creators in the show that attracts high audience engagement. The second edition has incorporated changes to the basic rules of coexistence, reinforced security measures, added a new list of participants and changed the location. Additionally, it was announced in November that the winner would take home a hefty cash prize of €100,000.
The participants include well-known content creators like Aramís Fuster, José Labrador and Andrea Batres. Meanwhile, Kiko Hernandez is the master of ceremonies, Victor Sandoval is responsible for the internal control of the house and Coto Matamoros handles disciplinary functions.
A combination of these names has ensured that the second season has outdone the first. In fact, Day 15 of this 24x7 livestreaming endeavor saw the official channel of ZonaGemelos on YouTube reach a peak of almost 1.4 million live viewers, putting it among the most popular non-sports broadcasts in 2025.
The leader is a popular Latin American reality show, La Casa de Alofoke, a Dominican interactive reality that also made waves on YouTube. Translating to The House of Alofoke, it was produced by Alofoke Media Group under the vision of Santiago Matías and rapidly became a cultural phenomenon.
La casa de los Gemelos 2 also accrued a humongous 177.37 million Hours Watched (HW) in around three weeks, putting it among the top ten non-sports channels by watch time this year. This also made it a more consistently watched show than many top esports events this year, including the top name, LCK 2025 Season, which ran for five months.
It was also, by far, the most popular livestream on the official ZonaGemelos channel, which had previously never crossed 160,000 Peak Viewers (PV). The first season, which ran for a couple of days, peaked at around 50,000 viewers, showing just how vital consistency remains to achieving high livestreaming numbers.
Alongside sports, we have seen this year that reality shows, a massively popular staple of traditional media like television, have become a big part of the livestreaming world. La casa de los Gemelos 2 has become the latest addition to this trend.
Millions now tune in to catch contestants doing whatever is needed to stay in the competition. With a couple of days left, including the finale, there is a chance that the second season of the show reaches the two million mark PV, especially given the love affair that the Hispanic community has with reality shows and soap operas.
