The last three months were full of notable events in the streaming world. Events such as Island of Riches, Shitcamp, and also the release of popular titles like FIFA 23, MultiVersus, Cult of the Lamb, and many others. It's already very common for brands to use content creators to promote their products, since it's an easy way to reach their target audience, and present their product to a global audience in some cases. With many of the top content creators on the platform being from the USA, we collected data on the biggest Twitch sponsored streams conducted by US influencers in Q3.
Streams Charts analyzed the Q3 USA Twitch broadcasts for advertising in their titles. All streams with the keywords "ad" and "sponsored" as well as a brand name in their status were taken into account. But we excluded the gambling broadcasts from the Slots category.
Most watched advertisement Twitch streams in Q3 from the USA
The most watched sponsored stream of the last quarter belongs to popular FIFA content creator Castro_1021, with a broadcast that was watched for 244K hours and had 49K Peak Viewers. Castro_1021 stream on the day FIFA 23 launched and it was sponsored by XBOX, a long-time partner of the content creator, to celebrate the release of the game. In that stream, Castro_1021 gave away one XBOX Series X, a copy of the game, and FIFA points to his viewers. XBOX was mentioned 27K times throughout the broadcast, more than all the sponsors from the other four streams in the list combined. Castro_1021 chat was very active during the stream, with 26K Active Chatters.
K3soju had the second most watched sponsored stream of Q3, with his broadcast being watched for 230K hours, and having 16K Peak Viewers. Worth noting that it had the biggest airtime of all the streams, as it was broadcasted for 17 hours. His stream was sponsored by Fiverr, has creators from the platform helped k3soju with graphics, badges, and emotes for his stream. As usual, k3soju streamed Teamfight Tactics, in a stream where the goal was to reach 1600 LP, and take rank 1 in the server. Viewers were excited to see the new emotes, and badges of the stream, but also tuned in to see the gameplay of one of the best Teamfight Tactics players in North America.
In third place, with 196K Hours Watched, 52K Peak Viewers (the most of all the broadcasts), and sponsored by Fansly, we have the broadcast of one of the top female streamers on Twitch, QTCinderella. In September, QTCinderella organized one of the biggest streaming events of 2022 called Shitcamp. The event brought together some of the most popular content creators in North America, and the streamers spent one week together, where they played multiple IRL games. It was on the first day of the event that the stream reached the viewership numbers mentioned above.
Richwcampbell had the fourth most watched sponsored stream of the last quarter, with one episode of his game show Island of Riches, which was sponsored by Mountain Dew Baja Blast, being watched for 193K hours, and having 44K simultaneous viewers. It was in the fifth episode of the game show, which gathered some participants of Camp Knut such as Mizkif and Knut, that the number of HW and PV mentioned above happened. The chat of the stream was very active, having a 12.4% chat engagement rate.
Moistcr1tikal is a very well know variety streamer, and his MultiVersus stream, which was sponsored by the game itself, was watched for 171K hours and reached a peak viewership of 36K. The stream took place on the 20th of July, in a broadcast where Moistcr1tikal goal was to get rank one in the game. Game drops were also available in the stream, which captivated the interest of many viewers. Viewers tuned in to see Moistcr1tikal try to become the number 1 player in the game, as well as to get some rewards. His stream had the highest number of unique authorised viewers.
All of the brands that sponsored these streams will be happy with their results, since they achieved some great viewership numbers, meaning they presented the brands and their products to thousands of potential clients. We will continue to see reputable brands partnering with popular streamers as it’s been proven that it’s a winning recipe for both parties.
