Kai Cenat’s month-long Twitch subathon has finally ended, and it was not short of newsworthy moments. The penultimate day of the American streamer’s record-breaking run brought perhaps the best news for himself and his fans: his channel becoming the first ever to notch 300K subscribers on the Amazon-owned streaming service, ending the entire exercise with 306,518 subs.
The 21-year-old began a month-long drive to shoot his subscriptions upwards on February 1, meaning he broadcasted 24 hours a day. The activities he indulged in to keep audiences interested included chatting, gaming, and interviewing guests, while he also slept on camera to ensure the content kept flowing.
With this subathon, Kai Cenat overtook legendary content creator Ludwig “Ludwig” Ahgrenn, who previously held the most concurrent subscribers record on Twitch after registering 283K subscriptions during his own 30-day-long subathon that ended on April 13, 2021. The American ended up breaking countryman and Fortnite legend Tyler “Ninja” Blevin’s record, which stood at 269K active subs.
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Subs break-up and income generated
Kai Cenat reached a record subscription number after getting contributions from all four tiers. He received 45,539 subs from the Prime tier, 260,731 from Tier 1, 137 from Tier 2, and 111 from Tier 3. The break up of the same was 14.86%, 85.06%, 0.04%, and 0.04%, in the same order as above.
In terms of income from these subs, the creator made $766,902 in total, with the individual contributions from each tier being $113,619 (Prime), $650,523 (Tier 1), $821 (Tier 2), and $1,939 (Tier 3). Regarding percentile distribution, it comes to 14.82%, 84.82%, 0.11%, and 0.25%, in that order.
For those unaware, with the introduction of local sub-pricing on Twitch, content creators’ income from paid subscriptions is not fixed. Twitch partners have variable contract terms, meaning they can get from 50% to 70% for each sub. Hence, Esports Charts has calculated numerous possible scenarios for earnings, with each furnishing for a 50/50 contract for tier 1 subs, 60/40 for tier 2, and 70/30 for tier 3. Importantly, local sub-pricing does not affect Prime subs, and streamers receive $2.49 per such sub.
Kai Cenat’s subathon has had quite a few great moments
The internet personality started his month-long streaming marathon on the first day of February to commemorate the beginning of Black History Month. In a poetic development, he became the first African-American streamer to attain 200,000 subscribers on Twitch, and come the last day of Black History Month, he became a record holder for overall subscribers.
Kai Cenat also had some important guests on the subathon stream, including YouTuber and Sidemen member KSI. Another legendary name from the YouTube community, Mr. Beast, also appeared at one point, gifting a real-life Iron Man suit to his host as thanks for inviting him.
To keep his broadcast diverse, he performed various activities, including getting himself attacked by trained dogs, inviting a lookalike of former US President Barack Obama, and having a $10,000 FIFA matchup against KSI. He even had Twitch megastar xQc over on his stream, and the two went to Universal Studios during their day together.
His success during this run has also ensured Kai Cenat has become one of the biggest streamers globally today. So much so that the likes of Ludwig and none other than Drake have asked Twitch to pay its newest record-breaker handsomely for his troubles and not lose another star to a rival company.
Statistical review of Kai Cenat’s subathon
More than 6 million people watched Kai Cenat’s subathon over the last month, with 4.7 million of them being Unique Authorized Viewers. He gained 928,140 followers over the period, which is quite the accomplishment for someone still considered to be breaking out on Twitch till the start of the year.
The internet star also streamed 37 games in total, with his most popular genre being Just Chatting, which accounted for a whopping 78% of his total broadcast time. Funnily, his second-most frequented genre was I'm Only Sleeping, when he was actually dozing off for the night but left his stream on for obvious reasons.
In terms of the usual metric, his Hours Watched count was 45,356,733, Peak Viewers metered at 218,790, and Average Viewers tallied to 66,183. In terms of hours, his Airtime was 685h 20m.
Kai Cenat had a total of 19 million messages across his subathon, which amounted to 576K Active Chatters. His Chat Engagement Rate was a good 11.70%, which means that 11 out of 100 UAVs tuned in to his chat every time he was engaging with his audience.
The New York native had 13,803 Cheer messages and 5,635 Cheer Chatters. He spent a princely 676K on Bits and made $6761 from them, which might not seem big but contributed to his growing wealth as a creator and subathon specialist.
Some of his most mentioned emotes were kaicsturdyy (1,350,461), kaicenat (643,081), kaicnaenae (505,519), kaicdubs (481,238), and kaicgimmiegold (459,504). In a more amusing tidbit, he had 881,036 Ws and 367,591 Ls, showing that his charisma and audience-friendly persona rubbed off well with viewers.
In terms of audience overlap, of Kai Centa’s 4.7 million UAVs, 21.50% of them also checked out the content of xQc, who, as already mentioned, made a rather successful appearance on the subathon. Then comes Amouranth, the highly sought-after ASMR content creator, as 12.90% of their audience crossed over.
Most of the names that overlapped were other in-demand streamers like shroud, tarik, and Tfue, but in tenth place on this list was the official Valorant channel. Despite Riot Games’ famous shooter not being anywhere near a title the record-breaking content creator played, a lot of its viewers seemed to prefer his content during his subathon.
It’s safe to Kai Cenat has arrived, and how! With his place in the Twitch eco-system more or less settled for good, it remains to be seen how the Amazon-owned platform treats and rewards him for this milestone subathon. Whether he goes the way of other star streamers who quit the company despite raking in the numbers or stays put with a contract that is lucrative, only time will tell.
