In the fast-paced world of streaming, trust is everything. So when KICK launched their ambitious KICK Road, they needed more than just hype, they needed transparency, accuracy, and real-time insights to manage the competition effectively. That’s where Streams Charts stepped in as the official analytics partner, delivering customized user lists and a custom dashboard that brought clarity and confidence to the campaign’s performance tracking.
What was the KICK Road?
Designed to spotlight and uplift emerging talent, the KICK Road targeted streamers who averaged fewer than 100 concurrent viewers before April 2, 2025. Over the course of a month and a half, participants competed for a share of a $68,000 prize pool by racking up watch time, both overall and across specific content categories like IRL, Just Chatting, GTA RP, Art, Live Music, and Gaming.
The campaign was structured around fairness and opportunity, offering smaller creators a real shot at growth and recognition. Their performance was tracked daily using Streams Charts’ analytics suite, with the top performers honored live at DreamHack Dallas, one of the largest gaming festivals in North America.
The challenge
Running a competitive, multi-streamer campaign like KICK Road meant the platform needed a trusted, reliable way to track participant performance and ensure fair competition. But the stakes were higher than just accurate numbers. Without accurate, transparent data, campaign results could be questioned, damaging trust with both streamers and fans alike. KICK’s goal was clear: provide an unbiased, real-time leaderboard that could confidently declare the winners and reinforce KICK's commitment to fairness.
“The KICK Road campaign required an official tracking system, as no other platform had ever spotlighted creators under 100 CCV like this before. The challenge was more than just a celebration of who produced the most Watch Hours; it was also about connecting the KICK community in an organic way and amplifying emerging creators.”
Andrew Santamaria, Head of KICK Studios
The solution
Streams Charts answered the call by developing custom user lists tailored to KICK’s participant pool and creating dynamic dashboards that tracked key metrics: viewer counts, stream hours, engagement stats, and more, plus, all updated in real time. This allowed KICK to monitor the progress of every streamer, identify rising stars, and intervene with data-driven decisions to optimize the campaign as it unfolded.
“We weren’t just dropping in a leaderboard and calling it a day; KICK needed to know exactly how each streamer was performing live, and we made that possible. The custom user lists and real-time dashboards gave them the tools to actually manage and react to the campaign as it happened. It wasn’t about fancy visuals; it was about giving them full clarity so they could run the campaign with confidence.”
Nazar Babenko, Product Manager of Streams Charts
The Results
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Transparency and Trust. With Streams Charts’ data powering the leaderboard, participants and viewers alike could trust the accuracy of the rankings.
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Data-Driven Decisions. KICK used real-time analytics to fine-tune campaign incentives and maximize streamer engagement.
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Clear Winner Identification. The dashboards ensured that no doubts remained about who earned the top spots, making the awarding process smooth and credible.
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Increased Engagement. Streamers were motivated by clear, objective metrics, boosting participation and excitement throughout the campaign.
Campaign Results by the numbers
The campaign's impact extended beyond the immediate competition, resonating across social media and industry press. Streams Charts’ posts about the KICK Road generated over 120,000 impressions across different platforms, while leading gaming and streaming media such as Tubefilter, Net Influencer, Esports Insider and more, covered the challenge, highlighting its significance in the industry. Additionally, the campaign's leaderboard attracted over 92,000 views on the Streams Charts site alone, underscoring the high level of engagement and interest it sparked among audiences.
“Once the numbers started rolling in, it was clear this wasn’t just a gimmick, it worked. We tracked nearly 4 million hours of watch time, with over 100,000 hours of content produced. The transparency kept everything above board, and it really helped the community rally around it. The public leaderboard page actually became one of the most visited parts of our site during the campaign: thousands of people checked it daily. Streamers, their fans, and even casual viewers were all glued to it, tracking progress and cheering their favorites on.”
Nazar Babenko, Product Manager of Streams Charts
“With 1,100 streamers who participated, the campaign marked a significant milestone for engagement on KICK. It brought together a diverse community of aspiring creators and their audiences in a way we hadn’t seen before.
Streams Charts was monumental in ensuring that this competition was fair and accurate, and collaborating with them reinforced the importance of transparency and integrity in livestreaming analytics. We look forward to our next activation with Nazar Babenko and the fantastic team at Streams Charts.”
Andrew Santamaria, Head of KICK Studios
Ready to take your campaigns to the next level?
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