Following the streaming community’s vote for its favourite Twitch streamers, QTCinderella’s The Streamer Awards concluded with an in-person gala ceremony, honouring the best live streamers of 2021.
The inaugural edition of the annual awards show hosted by QTCinderella and Maya Higa was held on March 12 in Los Angeles, California and saw 27 awards being handed to the winners in their respective categories, covering various gaming niches. The red carpet event was quite a success in terms of viewership, breaking QTCinderella’s record in three different viewership metrics.
Besides handling the awards itself, The Streamer Awards ceremony also featured red carpet interviews and music performances by creators themselves. Despite some teething flaws, QTCinderella seems to have found a perfect balance between serious production and an authentic representation of the live streaming industry.
In order to prevent the event from becoming a popularity contest, the results were determined by a 70/30 percentage split between popular vote and judge vote. Some of the most prominent streamers who walked away with the trophy depicting a variation of Pepe the Frog meme included Pokimane, Asmongold, DisguisedToast, LilyPichu, Tyler1, Shroud, Mizkif, and TommyInnit, among others.
The show was broadcast exclusively on QTCinderella’s Twitch channel. As her most successful stream to date, the show peaked at 381.4K concurrent viewers, which is 350% more than her second most popular stream from September 2021. During the stream, QTCinderella gained a total of 76.7K new Twitch followers.
On average, 276K viewers tuned in to watch the ceremony which saw the American streamer Ludwig become the streamer of the year 2021. In 5 hours of Air Time, the event accumulated 1.33M Hours Watched. According to QTCinderella’s words, the production of the whole event cost her around $200,000.
Besides the outstanding viewership, the show achieved success also on Twitter, as it broke into the top five trends in the United States. Perhaps the biggest surprise of the event was the reigning Twitch king xQcOW leaving without a trophy. According to his words, he didn’t encourage his audience to vote and therefore didn’t expect to win.
Despite being a great success, QTCinderella’s show didn't draw enough viewers to surpass ESLAND Awards, the Spanish version of the streamer awards ceremony hosted by TheGrefg earlier in January. Compared to The Streamer Awards, the Spanish show, which hit a 1M concurrent viewers mark, attracted more than twice as many Average Viewers, revealing the difference between the popularity of Spanish and English-speaking streaming communities.
Based on the viewership results of both of these events, it seems that the concept of streamer awards shows is becoming a favoured format among streamers' audiences. While these were the first award shows ever to focus solely on streamers, the outstanding viewership of both events suggests that the format likely looks to become a tradition.
