Brands nowadays are looking for new ways to promote their products, with social media and livestreaming emerging as highly popular options. Twitch, with its massive roster of world-renowned streamers, has emerged as one of the prime locations for brands to reach potential customers on a large scale. However, generating the right data to lead any campaign remains challenging; that is where Streams Charts can help.
These sophisticated features are highly valuable for brands looking to penetrate the livestreaming and influencer marketing space. To maximize the value of Streams Charts, it's crucial to understand which specialized tool solves which specific problem.
Streams Charts: The ultimate toolset for livestreaming success
The livestreaming industry is massive, but finding the right creator, understanding true audience value, and optimizing content is like navigating a maze without a map. Streams Charts provides a suite of specialized tools, each designed to solve a unique challenge in the creator economy.
Streams Charts PRO platform analytics (The discovery tool)
Problem: Where should a company invest its marketing budget, and how can it measure the market size of a niche?
The streaming landscape is fragmented across Twitch, YouTube Live, Kick, and regional platforms like CHZZK. Traditional analytics only show your channel's stats, but they don't show the competitor's market size or the top performers in a specific niche (e.g., "female VTubers in Japan").
Solution: Cross-platform & historical data access
The PRO Platform Analytics tool provides unlimited historical data and cross-platform metrics for millions of channels. It's good for market sizing, i.e., identifying the total Hours Watched, Peak Viewers, and channel growth for any game, category, or language group.
Influencer discovery is also made easier using advanced filters (country, language, gender, Average Viewers, etc.) to precisely find creators who match your target criteria. Lastly, brands can go back in time to see which games or trends are emerging or declining across all major platforms since 2019, a sort of trend-spotting exercise.
Audience geo & demographics (The verification tool)
Problem: A brand needs proof of who a streamer's audience actually is before signing a sponsorship deal.
A streamer might stream in English, but their viewership could be heavily concentrated in a specific, less valuable geographic region, or their assumed age/gender demographic might be incorrect. Guesswork based on language or content is risky for campaign return on investment (ROI).
Solution: Verified audience profile data
The Audience geo & demographics add-on provides detailed breakdowns of a streamer's unique viewers, including geography, age ranges, gender distribution, and viewer interests. It's especially useful for sponsorship validation, as the company can verify that an influencer's audience demographics (e.g., age 18-24, North America) align precisely with its product's target market, eliminating costly assumptions.
This tool also allows for localization. A brand can understand which countries are over-indexing for a particular content creator, allowing for targeted ad placement and language adjustments. It can also see the audience profile of rival channels to identify untapped markets or better understand a creator's success.
Chat analytics (The engagement tool)
Problem: A brand's current metrics (views, Hours Watched) don't tell it how engaged the audience really is, or what topics they care about.
A stream can have high viewership, but if the chat is silent or dominated by bots, the value of the engagement is low. Conversely, high chat activity means a highly invested community.
Solution: Sentiment and community analysis
The Chat Analytics tool dissects the conversation stream on Twitch to extract valuable community insights. It helps measure community health, meaning the number of Unique Chatters vs. total viewers to gauge true audience engagement and weed out passive viewers or bots.
This tool can also help brands identify the most used words, emotes, and topics to understand community reaction (positive or negative) to specific products, games, or campaign shout-outs. Lastly, finding the top chatters and most active members for community management (identifying potential mods, VIPs, or brand advocates) becomes easier and is more reliable with the Chat Analytics tool.
Trends & mentions (The cultural insight tool)
Problem: What are the emerging trends, topics, and viral moments happening outside of major streams?
Content creators often shift focus based on what's trending. Brands need to be able to jump on a new, hot topic before it peaks, and monitor conversation around their brand name in the live ecosystem.
Solution: Real-time topic and keyword monitoring
The Trends & Mentions add-on monitors keyword usage, trending tags, and topics across streaming platforms to give you an early warning system. Content Ideation becomes easier, as brands can identify viral topics and emerging games to pitch to creators who might be looking for fresh content ideas.
The tool can also monitor mentions of a company's brand, products, or key competitors to manage PR and quickly identify negative or positive chatter in real-time. Lastly, brands can track how often and in what context a campaign hashtag or unique code is being discussed by the wider streaming audience.
The ultimate solution: Combining the Streams Charts toolset
No single piece of data is enough to make a multi-million-dollar marketing decision. The true power of Streams Charts lies in the synergy between its specialized tools, and brands can start with the PRO platform analytics. They can use its advanced filters to generate a list of 50 potential creators based on size, language, and genre, eliminating the issue of discovery.
Companies can then apply Audience Geo & Demographics, which allows them to narrow down the list of 50 to the top ten creators whose audience actually resides in their target region and falls within their required age bracket. In this phase, the problem of verification is taken care of, making it easier to zone in on the best streamers to partner with.
Brands can then cross-reference with Chat Analytics, running the final ten creators through this tool to confirm if their viewers are highly engaged (high Unique Chatter Ratio). If these audiences react positively to the game/genre, it becomes easier to identify if these influencers are actually engaging with their viewers or if bots are in play.
These firms can then monitor these streamers with Trends & Mentions, simultaneously tracking the conversation around their brand name and the game/category they are sponsoring. This will help them measure the real-time lift and sentiment of the campaign, clarifying whether the issues of attribution & safety are addressed by the channel.
To conclude, Streams Charts provides brands with the validated, granular data required to shift marketing spend from generic placements to high-impact, niche influencer collaborations. By combining these four tools, brands can transform guesswork into a data-driven, verifiable, and highly optimized streaming strategy that maximizes ROI and minimizes risk.