With the latest expansion of the Audience Geo and Demographics add-on, Streams Charts takes another big leap in understanding livestream audiences. For the first time, brands, agencies and talent managers can see beyond simple view counts to understand who actually watches creators: not just where viewers are, but what defines them as consumers.
Learn more: Audience demographics data for Twitch channels now available
This update brings full-scale demographic visibility to Twitch channels, including breakdowns by age, income, gender, occupation, interests and family status. The result is a far more complete picture of every channel’s community, allowing professionals to identify the right fit for sponsorships, campaigns and partnerships with unmatched precision.
To showcase how these insights translate into action, we’re looking at one of Twitch’s all-time greats, Jaryd “summit1g” Lazar, a creator whose audience reach and staying power make him an ideal case study for how detailed viewer intelligence can improve decision-making across the industry.
All audience data on Twitch channels is carefully benchmarked and verified to ensure consistency and reliability. Each metric is validated against historical behavior patterns, standardized demographic taxonomies and platform-level signals, allowing users to trust the insights they see. Rather than presenting unverified numbers, we provide audience ranges and confidence intervals where appropriate, giving context, not just data points.
Each channel’s results are also compared to peer benchmarks, helping users understand not only what the numbers mean, but how they stack up within the broader Twitch ecosystem. As more channels are analyzed and the dataset grows, accuracy continues to improve through ongoing calibration, comparative analysis, and real-world user feedback, making every update smarter and more precise over time.
Summit1g’s audience breakdown
Geographic reach & languages
While summit1g has long been considered one of Twitch’s quintessential North American streamers, his audience composition shows that his influence extends well beyond United States borders. Roughly 70% of his viewers are based in the United States, which reinforces his position as a top-tier partner for brands targeting the U.S. gaming and tech market. For advertisers focused on domestic engagement, this concentration means efficient targeting without wasted international spend.
At the same time, Canada (8%), the UK (6%) and Australia (4%) represent strong English-speaking secondary markets that expand his reach across key Western territories. For agencies planning global campaigns or product launches across multiple regions, this spread offers natural scalability: one creator reaching four high-value markets with a shared language and culture.
Meanwhile, smaller but notable shares from Germany (3%), Sweden (2%), Brazil (2%), and the Netherlands (2%) highlight summit1g’s broader international appeal. These markets often drive premium CPM rates in brand activations, especially when paired with English-language content that doesn’t require heavy localization (92% of summit’s audience speak English).
Taken together, this audience map paints a picture of a streamer whose community is both regionally focused and globally relevant: a balance that gives media buyers flexibility to tailor campaigns by territory or language, without sacrificing audience volume or cohesion.
Gender
Unsurprisingly for a creator whose career was built around first-person shooters and open-world titles, summit1g’s audience skews heavily male, with 92% identifying as men, 6% as women, and 2% as non-binary. This distribution aligns closely with broader patterns seen among long-time Twitch veterans whose content centers on gaming rather than lifestyle or variety streams.
For brands, this gender composition is valuable in multiple ways. Tech, gaming peripherals and beverage brands can rely on highly concentrated male engagement to maximize campaign precision, reaching a group historically responsive to such product categories. Meanwhile, the small but growing share of female and non-binary viewers shows the subtle diversification of summit1g’s fanbase, suggesting opportunities for advertisers in broader entertainment, apparel, or community-driven sectors seeking to connect with more inclusive gaming audiences.
Age ranges
Summit1g’s audience sits firmly within Twitch’s core demographic sweet spot: young adults with strong purchasing power and digital fluency. The largest segments fall between 20-29 years old (58% combined), with another 18% aged 30-34. This balance makes his community especially appealing to brands aiming at millennials and late Gen Z consumers, groups that dominate online retail, gaming hardware adoption and subscription-based entertainment.
A smaller but still meaningful share of younger viewers (12% under 20) suggests continued relevance among new Twitch users discovering older creators through cultural legacy or co-streamed events. That kind of intergenerational pull often signals a durable community rather than a transient fanbase, a key metric for advertisers prioritizing brand safety and consistency.
Finally, the 12% aged 35 and above point to long-term viewer loyalty within the maturing gamer demographic, a segment increasingly valuable for higher-end product categories like automotive, insurance or premium electronics. For agencies building cross-demographic campaigns, this range gives room to tailor creative assets: lifestyle-led for older segments, aspirational and trend-driven for younger ones.
Income ranges
Summit1g’s audience represents a financially diverse segment of the Twitch ecosystem, spanning from students and entry-level workers to established professionals. Nearly half of his viewers (53%) earn under $30,000 per year, a figure consistent with a community dominated by younger adults and full-time students who make up Twitch’s foundation.
Moving up the scale, about 30% of viewers fall within the $30,000–$74,999 range, indicating a substantial middle-income audience: people with reliable purchasing power who often drive consistent sales for tech, gaming and lifestyle brands.
Meanwhile, around 17% of summit1g’s audience earns over $75,000 annually, with 8% crossing the six-figure threshold. For agencies and advertisers, that’s a signal of long-term brand loyalty and readiness for higher-value conversions, such as travel, luxury electronics or automotive partnerships. The existence of this upper-income slice also suggests that summit1g’s channel transcends “casual entertainment”, functioning instead as a long-running media destination for working professionals who grew up with Twitch and never left.
Occupations
The occupational spread of summit1g’s audience underscores why his channel maintains consistent engagement across time zones and weekdays, a broad mix of professionals, students and creatives, each interacting with Twitch in distinct ways.
Roughly one-quarter of his viewers work in white-collar roles, and another 15% in STEM or IT fields. This concentration of digitally literate professionals makes summit1g a natural fit for tech, software and financial services campaigns. These are audiences that understand hardware specs, respond well to product storytelling, and tend to influence peer purchases.
At the same time, students represent 15% of his viewers, providing a steady influx of younger followers who refresh the community’s energy and help maintain cultural relevance. Service and retail workers (10%), freelancers (8%), and blue-collar professionals (6%) round out a segment that watches Twitch as a daily entertainment habit, a group ideal for mass-market products, gaming peripherals and accessible consumer brands.
The creative sector (6%), along with smaller shares from healthcare (3%) and education (3%), hints at the channel’s reach beyond core gaming professions. Even military and police (1%) appear in the mix, a reminder of summit1g’s appeal to audiences who seek both adrenaline and familiarity in his laid-back yet competitive content style.
Interests
As expected from one of Twitch’s longest-standing figures, summit1g’s audience lives and breathes gaming culture. A staggering 95% are gaming fans, and three-quarters follow esports: a mix that cements summit’s status as a magnet for both competitive and casual players.
Beyond core gaming, interests branch into broader entertainment and lifestyle areas. Streaming & influencer culture (70%), computers and electronics (50%), and movies or animation (45%) reflect a digitally native audience that consumes media across multiple screens.
On the lifestyle side, the community shows a rounded profile: 40% engage with music and art, 30% with food and fitness, and 25% with photography or pet-related content. These intersections make summit1g’s channel an efficient entry point for brands that normally sit outside gaming but want to bridge into the Twitch ecosystem through culturally fluent sponsorships.
Meanwhile, smaller yet noteworthy pockets of interest appear in auto (20%), sports (20%), and travel (18%), signaling a segment of viewers with spending capacity and offline hobbies. A modest but relevant subset also engages with finance, crypto, and betting (each around 12%), areas often tied to tech-savvy, risk-tolerant consumers.
