Streams Charts is excited to roll out a new global product update related to Twitch channels. Starting today, our PRO users can access detailed audience demographics, from gender and age ranges to income, marital status and more. Get to know viewers better, all in one place.
What’s in the update?
With this update, our users can now access a broader range of streamer audience insights, not only geographic data but also the following key demographic indicators:
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Age ranges.
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Income ranges.
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Gender.
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Family status.
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Languages.
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Occupations.
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Interests.
How accurate is the data?
We use a statistical inference approach built on our long-standing audience geography dataset and historical platform signals. All audience data on Twitch channels is carefully benchmarked and verified to ensure consistency and reliability. Each metric is validated against historical behavior patterns and standardized demographic taxonomies. Rather than presenting unverified numbers, we provide audience ranges and confidence intervals where appropriate, giving context, not just data points.
Each channel’s results are also compared to peer benchmarks, helping users understand not only what the numbers mean, but how they stack up within the broader Twitch ecosystem. As more channels are analyzed and the dataset grows, accuracy continues to improve through ongoing calibration, comparative analysis, and real-world user feedback, making every update smarter and more precise over time.
What challenges does this update address?
With the landscape of Twitch sponsorships and advertising becoming more competitive every year, one of the biggest pain points for brands, agencies and creators has been the lack of consistent, trustworthy audience insights. Until now, campaign planning often relied on guesswork or fragmented data about who actually tunes into a channel, leaving teams to manually assemble media kits and cross-reference multiple tools just to gauge basic demographics. This inefficiency not only slowed down the go/no-go decision process but also made it difficult to justify ROI for sponsorships.
Who stands to benefit from it?
Our latest update eliminates that guesswork by expanding the demographic data available for every Twitch channel in Streams Charts. Beyond simple geo, one can now see more comprehensive metrics, all presented in a standardized, exportable format. Whether you need to match a campaign to the right age bracket, build a targeted shortlist of channels, or show a client exactly why a channel is a fit, these insights make audience vetting straightforward and credible.
How much does it cost?
This new demographic dataset will be available for PRO users as part of our Audience Geo and Demographics add-on, priced at $500 per month. Subscribers gain full access to detailed audience insights across every Twitch channel, unlocking the most comprehensive viewer intelligence on the market.
For regular PRO users, a limited free version of the feature is also included, allowing access to audience data for up to ten channels each month. Those looking to scale campaign research, benchmarking, or talent discovery across a wider set of creators can upgrade to the add-on for unrestricted access.
About Streams Charts
Streams Charts is an advanced analytics platform offering an in-depth view of the livestreaming market. We enable the analysis of all key metrics for channels, streams, content categories, and creator communities.
Our data is updated in real-time and spans from 2019, covering over 55 million channels across top platforms such as Twitch, YouTube, Kick, NimoTV, CHZZK, and others. This extensive coverage makes Streams Charts the world’s largest database of livestreaming statistics and analytics.
Streams Charts offers unique features, including audience retention rates, customizable time filters, insights for ad sales & brand partnerships, Twitch viewers' geolocation data and more. These tools facilitate identifying market opportunities, ensuring targeted and effective marketing strategies for our clients and partners. Streams Charts also provides streamers with valuable insights into their viewership and engagement, enabling them to optimize content and expand their audience.