Teamfight Tactics Set 12 release sees game’s Twitch viewership up by 213% after Boxbox’s Bootcamp event

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Teamfight Tactics is an auto battler game from Riot Games and part of their League of Legends franchise. Since releasing in 2019, the game has quickly become one of the world’s favourite auto battlers, and it remains one of the more popular categories on Twitch. As of July 31, the game developers released Set 12: the newest patch for the title.

Viewership has increased dramatically since Set 12 went public, and Riot Games’ smart decision to officially integrate streamers and generate hype for the title has been working wonders. The games company partnered with Albert “boxbox” Zheng, one of League of Legends’ oldest and most popular North American streamers. Since the beginning of TFT, boxbox has hosted his BoxBox Bootcamp at the start of every patch, bringing streamers of all skill levels together to climb the ranked ladder in game, with some of the lowest-ranked competitors eliminated on a daily basis. 

For Set 12, boxbox invited 200 streamers to climb the ranks. These streamers have been divided into three groups: casual, advanced, and pro. The idea behind these groups is to give each streamer, no matter their skill level, a fighting chance at the total $30,000+ available in prizes. Each streamer is given three lives, meaning no creator had to worry about an immediate elimination early in the event. Perhaps the only downside to the BoxBox Set 12 TFT Bootcamp is that it has been limited to streamers playing on North American servers, which maybe has dissuaded international streamers from taking part. 

TFT’s Twitch viewership since the release of Set 12

As of August 9, Teamfight Tactics has generated 6.86M Hours Watched on Twitch since the release of Set 12, marking a 213% increase in viewership compared to the previous period. TFT also currently ranks as the 13th-most-watched category on Twitch, falling just short of the elusive top 10. 

Most-watched Categories on Twitch, Jul 31 - Aug 9

For the month of August so far, average viewership for the title on Twitch stands at 31.4K AV. this is the highest Average Viewers that the game has recorded throughout 2024 so far, however, this may fall as the month continues and the hype behind the new release and boxbox’s Bootcamp fades away. The same can be said for the title’s Average Channels on Twitch, which also currently reflects the highest value TFT has been able to achieve in 2024, so far. 

The game’s increase in viewership can be largely attributed to two factors. Firstly, the natural excitement generated by the game’s community for the new patch, and secondly, the artificial hype created by boxbox and Riot Games’ joint Bootcamp event. To get a better idea of how influential these two factors are, take a look at the most popular streamers to broadcast TFT so far this patch. 

Since the release of Set 12, boxbox himself is the most-watched TFT streamer across all platforms Streams Charts tracks data for. The North American creator has generated 861.7K Hours Watched through TFT broadcasts on Twitch, and he has also been one of the most diligent creators throughout this period, recording the highest Airtime of any streamer in this top 10 list. 

Emilyywang, another North American Twitch streamer, followed shortly behind boxbox. She has reached 508.8K Hours Watched through TFT broadcasts on Twitch so far, but she was unfortunately recently eliminated from the event. She took part in the event’s Pro group, where roughly half of the total participants have been eliminated, as of August 9. The event is slowly winding down, and as fewer and fewer streamers take part towards the tail-end of the event, viewership will likely taper off for the title. 

Other popular streamers participating in the bootcamp include DisguisedToast, CDawgVA, and imaqtpie. As aforementioned, the Bootcamp event is limited to creators who play on the game’s North American servers, and of these top 10 creators, only the English-speaking creators are participating in the event. According to the channel distribution for TFT’s past three months on Twitch, 13.3% of channels broadcasting TFT come from Japan, and another 10.5% come from Poland. These international creators are underrepresented in boxbox’x event with Riot Games, and viewership for this Set 12 Bootcamp could have been much higher, if these international creators were better included.

Em Chè ĐTCL is a Vietnamese creator who focuses largely on Teamfight Tactics, and his streams are highly-watched by the Vietnamese-speaking audience for the game on YouTube. He ranked third in our list with over 364K Hours Watched, highlighting just one of the audiences which boxbox’s event has failed to reach. Other international creators on Twitch, such as Germany’s Sologesang and Taiwan’s 花輪同學 (gearbaby1010) also ranked highly. 

The two Kick streamers on this ranking, levo and uthenera both hail from Türkiye, whose TFT audience was sizeable enough for these creators to rank 7th and 9th, with 192.4K HW and 153.5K HW, respectively. These two have seen massive increases in their viewership since the release of Set 12, levo in particular has increased his viewership for TFT broadcasts by 543% compared to the previous period.