Every month, dozens of streamers make sponsored content boosting their own visibility and that of their affiliated brands. However, some streamers reach bigger audiences than others. Here are the most-watched sponsored streams on Twitch and YouTube in January 2023.
Top 5 sponsored Twitch streams
At the very top of Twitch’s sponsored streams are Onepeg and his collaboration with advanced.gg. The gaming supplement brand was featured during Onepeg’s 30-hour stream on January 7, during which he played Escape from Tarkov. In addition to the stream’s massive uptime, Onepeg enabled Twitch drops for in-game items. This most likely helped attract an impressive 7,000 Average Viewers. In contrast, 2,000 AV tuned into his streams during the rest of January. Onepeg’s extended Tarkov stream marks yet another successful partnership between him and advanced.gg.
Onepeg is followed by variety streamer, vysotzky. He played League of Legends and Minicraft for 16 hours while promoting blitz.gg. This company is a popular guide and stats tool used by competitive gamers, including LoL fans. Although lower in Hours Watched, vysotzky’s stream had over 9,000 Average Viewers. Most impressively, he generated the highest viewer engagement among the top 5. Similarly, sponsor blitz.gg was mentioned 341 times in the chat.
On the middle rank sits Arthars, an MMORPG enjoyer from Singapore. His sponsored stream with SoundSlayer featured his current game of choice, Final Fantasy XIV Online. Arthars is also affiliated with several other brands, such as Hero Wars and Apex. However, this sponsored stream highlighted the partnership between the Panasonic brand and FFXIV. The two had recently released a portable speaker system to enhance the in-game immersion of FF gamers. It might be due to this unique collaboration and the loyalty of the FF community that Arthars’ stream attracted nearly 13,000 Average Viewers.
Fextralife’s sponsored Eversoul stream takes fourth place. The community of gamers provides not only diverse gaming content on Twitch. They’re also the creators of Fextralife Wiki, a collection of video game knowledge. With 1.5 million followers, Fextralife is a meaningful player within the Twitch community. Their stream with visual RPG Eversoul was yet another success. Despite its relatively short length, it reached 31,000 Peak Viewers. More interestingly, Eversoul was mentioned 184 times by Fextralife’s chatters, accounting for almost 3% of all chat messages. In comparison, this statistic was below 1% for all other top 5 streamers.
On the last spot are Subroza and his sponsored stream with blitz.gg. As the only professional player among the top 5, he pulled in nearly 9,000 Average Viewers during his eleven-hour Valorant stream. The stream featured an entertaining combination of Subroza’s high-elo ranked games and a VCT Challengers NA watch party. The former CS:GO pro has successfully leveraged his popularity to establish a Twitch following of nearly 1 million and fruitful brand relationships. More importantly, this makes blitz.gg the most-recognized company on Twitch in the previous month.
Top 5 sponsored YouTube streams
On YouTube, Typical Gamer takes the lead in terms of sponsored streams. On his channel, with more than 13 million subscribers, the YouTuber offers a variety of gaming content, including playthroughs and live streams. It’s not surprising that his collaboration with Logitech G was so successful. Fans watched Typical Gamer play Slime Rancher 2 on Logitech G’s new CLOUD gaming console. Combining Average Viewers and Air Time, viewers tuned in for a total of 12,000 Watch Hours.
Slightly less popular was ATLUS’s sponsorship with Mori Calliope Ch. hololive-EN. Mori Calliope is a VTuber mostly known for her singing. However, she also streams video games on YouTube. Although ATLUS isn’t a typical influencer sponsor, this collaboration didn’t miss the mark. ATLUS is the developer of the Persona games, which are frequently featured on Mori Calliope’s channel. The authentic feel of the stream helped attract over 6,000 Peak Viewers.
Gaming YouTuber Sykkuno takes third place. Known for playing a myriad of games, such as Pokemon, Valorant, and Yu-Gi-Oh!, Sykkuno streamed Fortnite in collaboration with Campbell’s Chunky. The brand makes affordable, ready-to-eat soups with chunks of beans, chicken, sausage, and more. The highlight of his two-hour stream was the Fortnite custom map, Sykkuno tried for the first time. More than 4,000 Average Viewers were part of the spectacle.
Sykkuno is followed by DrLupo, who’s also a gaming creator. DrLupo was one of the streamers that began to stream exclusively on YouTube last year. On his channel, with almost 2 million subscribers, he primarily plays FPS games. His current obsession is Escape from Tarkov. It’s unsurprising that his Tarkov stream sponsored by popular hardware brand GeForce was an immense success. 6,600 Peak Viewers saw DrLupo experiment with the game’s new update.
The last place takes Str3sU. Despite his relatively small following at 240,000 subscribers, Str3sU has built a loyal audience thanks to his entertaining and meme-like nature. In addition to gaming content, Str3sU is known for discussing gaming hardware on his channel. Naturally, his dedicated followers tuned into his stream with free-to-play multiplayer World of Warships. Str3sU played the game for six hours at 1,000 Average Viewers.
Finally, one of the most popular female YouTube streamers, fuslie, nearly made it to the top 5. For over seven years, she’s made gaming content on Twitch and YouTube, cementing herself as an influential figure in the streaming community. Her stream with Spotify missed place five by a small margin, reaching 5,500 Peak Viewers.
