Header credit: Allied Esports
Trovo, a new Chinese streaming platform from Tencent, appeared in 2020. We watched its growth during the year: it got 29.4M hours watched and has already managed to overtake Mixer (a platform from Microsoft, which ceased to exist in 2020) in terms of dynamics.
In our new article, Streams Charts is talking about whether Trovo's performance continued to grow in the first quarter of 2021.
General growth in metrics and new audience leaders
The first quarter of 2021 can be called a success for Trovo in terms of HW: viewers spent 60% more hours watching the service's broadcasts than in the second half of 2020. At the same time, this indicator continues to grow from quarter to quarter: the difference between the fourth and third quarters of last year was 140%.
There are also changes in the audience: in 2020, viewers preferred English-language content makers (they accounted for almost 35% of hours watched on Trovo), and now Spanish-language streamers are leading on the platform. Between January and March 2021, they brought 26% of HW. In 2020, their contribution for the whole year was 28% and they were second.
We've talked with Silu Wang, Trovo Brand Manager, about current platform landmarks:
"After 1 year of exploring, We have been more certain about Trovo’s own vision, mission and values. That is to provide an open and inclusive stage for all kinds of content creators and their communities to live stream, to interact and to experience.
Diversity and inclusiveness are key to Trovo’s aims. We prioritized mobile gaming when we first started because the mobile gaming community was not really a priority anywhere else and that did not sound right to us at all. However, prioritizing mobile gaming doesn’t mean we ignore other communities. Respecting all communities on our platform and serving these communities in each respective way are what we are aiming at.
This year we are investing more on locally curated content in different regions, trovo branded esports community tournaments with multiple gaming titles, and all kinds of community-based events to ensure the smaller, most dedicated communities have a voice and a stage." — said Silu Wang, Trovo Brand Manager.
Most popular Trovo categories in Q1, 2021
GTA V came out on top in the first quarter of 2021 with 8.8M hours watched. For comparison, in 2020, the category collected only 3.7M hours watched and was in second position in the overall rating.
Call of Duty: Mobile was in second place with 4M HW. In 2020, the game was №1 in the top most popular categories for the year with 5M hours watched. As you can see, the indicators of the categories have grown and in just three months almost beat their results in 2020, which shows the emergence of new users on the platform.
One of the reasons for Trovo's growing audience may be a partnership with LEC. The European LoL League partnered with the platform in January 2021, which was beneficial for both sides: the regional league gained new viewers, and Trovo gained new users. At the same time, the LoL category got 3.6M hours watched, while in 2020 this mark was only 2.6M.
"We plan to become a broadcast partner for other disciplines in the future. In fact we plan out our strategy based on our community. We decided to go with LoL because of our active MOBA community.
Mobile esports broadcast partnerships are something we are planning as well, since the mobile gaming community is one of the largest communities on our platform. For example, we have over 40,000 content creators streaming CoD:M on Trovo, making us the largest CoD:M community in the live streaming industry.
To better serve the community, we launched the very first Call of Duty:Mobile team alongside Mobile Mayhem last year and we are continuously looking for better content in all forms." — said Silu Wang, Trovo Brand Manager.
In addition, the platform plans to increase the number of viewers by holding its own tournaments in different regions. For example, in Latin America, Europe, and the United States there will be tournaments in League of Legends, Valorant, Call of Duty: Mobile, PUBG Mobile, and CS:GO as a part of the anniversary of the platform's launch.
Note the appearance of Free Fire in the top categories, although in 2020 this game was not in the top ten — 2M hours watched in the first quarter of 2021.
Trovo's most popular streamers in the first quarter of 2021
The first place in the top went to ItsOnlySkillz from Greece. He mainly streams GTA V RP. HW of his channel reached the mark of 748K. Giorgos got serious about broadcasting and for three months he was on air for 131 hours. In 2020, he was on air for only 208 hours, so this year he will clearly beat his results. Giorgos also hosted the most popular Trovo stream in the first quarter of 2021 — 16.8K peak viewers.
In second place is another Greek streamer of GTA V — PerfectBalance1. The leader of 2020, Guhsajan, was in third place with 348K hours watched, although he was 377 hours on air, and this is one of the highest results in the rating.
"Our Trovo 500 Content Creator Partnership Program is open to streamers from all over the world. Through this program, we aim to provide a stage for content creators to show out their talents and charismas where other platforms failed to do so due to over-saturation.
We want to serve these content creators and their communities with better discoverability, inclusivity and possibility. Therefore we have been especially popular in the regions where the live streaming industry is relatively new and growing.
We definitely plan to attract streamers from all regions, not only from live streaming popular regions. We believe that the content creator is the center of each community and the center of a growing platform like Trovo.
We don’t identify streamers by where they are from or what language they speak. Instead, we recognize the streamers by the content they create and the communities they belong to." — said Silu Wang, Trovo Brand Manager.
Want to learn more? Contact us at [email protected] with any question, and we will respond as soon as possible.
