Trovo, the green-themed live streaming platform with a fun chameleon mascot by Tencent has recently celebrated the first anniversary since its launch last year in July. Based on the viewership results from 2020, as well as from the first quarter of 2021, it is safe to say that the platform, which is a direct competition to Twitch, has established itself quite well and continues growing.
In this article, we are going to take closer a look at Trovo’s viewership performance in the second quarter of 2021, see if the growing trend continues and determine the language and category preferences of Trovo’s audience, as well as who were the most popular content creators on the platform.
Hours Watched dynamics of Trovo platform
Just like in previous months, Trovo’s Hours Watched indicator suggests a notable growth of viewership in the second quarter of 2021. The total Hours Watched gathered on platform from April to June 2021 surpassed 61M HW, which is a 29% increase compared to 47.5M HW reached during the first quarter of 2021.
Although the growing trend is clearly present, Trovo’s quarterly growth has been considerably slowing down since its launch. While the difference between the third and fourth quarters of the last year was 131%, the increase of HW in Q1 2021 compared to Q4 2020 was 128%.
Even though the slowdown of Trovo’s growth seems to be pretty steep, it doesn’t necessarily mean it’s reaching its turning point. The initial explosive growth after the platform’s launch, amplified by the influx of streamers from terminated Mixer, simply wasn’t sustainable long-term and the slower growth rate in the following months is somewhat expected. The 29% increase in HW still implies a significant growth of viewership and if Trovo maintains this rate, it can be considered a success.
Language preferences of Trovo audience in Q2 2021
Looking at the language preferences of Trovo’s audience in Q2 2021, it’s evident that the platform is popular especially in Latin America, as well as in non-English speaking European countries such as Spain, Croatia, Greece, Albania, Serbia or Bosnia.
Similarly to Q1 2021, the majority of Trovo’s spectators preferred Spanish content — over 21.2M Hours Watched (36.87%) was brought in by Spanish-speaking audience. The second most-watched was the content made by English-speaking creators, who accumulated 8.7M HW (15.14%). The next were Serbo-Croatian creators with 6M HW (10.46%), followed by Greek 4.5M HW (7.92%) and Albanian 4.4 HW (7.78%).
This is mainly the result of Trovo’s investments in locally curated content in different regions, branded esports tournaments and various community-based events, in order to ensure that smaller, dedicated communities ‘have a voice and a stage’.
Most watched Trovo categories in Q2 2021
Compared to the previous quarter, the popularity of streaming categories was more or less stable, with all top ten-placed titles staying in the top 10 in this quarter as well. Some titles shifted places, but the top three sustained — GTA V (10.4M HW), Call of Duty: Mobile (6M HW) and League of Legends (3.9M HW).
Top Trovo streamers in Q2 2021
To determine the most popular streamers of Trovo, we are going to use two different metrics — Hours Watched and Peak Viewers. While the length of time spent watching a specific content creator demonstrates the consistency of the audience watching their streams, the highest number of concurrent viewers indicates the magnitude of their audience, although only in one particular moment.
Because the HW metric is largely impacted by the length of Air Time, which is different in each case, it has a lesser informative value than the number of Peak Viewers — particularly when comparing the popularity of individual streams. However, when comparing the popularity of streamers themselves, it makes sense to take into account both of these metrics, as they both provide rather different results and therefore a fuller picture of the current situation on the platform.
First, let’s take a look at the top ten Trovo streamers by Peak Viewers in Q2 2021. The streamer with the highest number of concurrent spectators was Portuguese music artist pwrfbts with 62K PV. However, their total Air Time was just a little over 3 hours, therefore it wouldn’t be correct to title them the most popular streamer on the platform.
This is the case of the majority of the streamers that got into the top 10 by PV. The second-placed praiseyoongi1 reached 25K Peak Viewers during only 1 hour of Air Time, followed by worldjiminssi with 17K PV (2.84h AT), jjkbtss_star with 16.5K PV (1.42h AT) and futs0060 with 16.4K PV (1.67h AT). The conclusion here is that most of these were one-time streams with exceptionally high viewership.
Only two streamers who aired frequently got into the chart — seventh-placed TeamPls with 12.7K PV (232h AT) and following ItsOnlySkillz with 12.1K PV (149.5h AT). These are also the two highest ranks in the top 10 streamers by HW chart — the first is ItsOnlySkillz with a total of 617K Hours Watched, followed by TeamPls with 443K HW. Overall, we can conclude that these two Greek-speaking GTA V streamers were the most popular content creators on Trovo in Q2 2021, as they gathered the highest numbers of Hours Watched and also reached the highest Peak Viewers counts out of those, who appeared on the platform regularly.
In terms of Hours Watched, third place was taken by TIIBU with 399K HW, followed by DaarickOficial with 382K HW and FF-SOKOL with 374K HW.
According to Silu Wang, Trovo Brand Manager, Trovo’s mission is to “provide an open and inclusive stage for all kinds of content creators and their communities.” The platform aims to make sure that everyone has equal chances to build a streaming career — something that Twitch has been struggling with for quite a while now.
After a year of Trovo running, the platform is living up to its commitments. The statistics clearly show that the platform is popular especially in the regions where the live streaming industry is relatively new and growing. With its plans to become a broadcast partner for multiple mobile esports disciplines, as well as to host a variety of community-based events, Trovo is most certainly heading towards further growth.
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