Twitch has introduced a new feature to help creators secure sponsorships more easily. Streamers can now access a dedicated Sponsorships tab directly from their Creator Dashboard, making it simpler and faster to discover brand partnership opportunities. Twitch also hinted that more updates like this are on the way.
The new feature comes in two options: Creator Profile and StreamElements partnership.
Creator Profile is a new section designed to help streamers connect with relevant sponsors. Creators can fill it out with details about themselves, their interests, and the type of content they love to stream.
Twitch also announced that in the coming weeks, streamers will be able to download this information as a shareable, visually appealing infographic, perfect for pitching to potential sponsors.
Right now, Twitch’s sponsorship ecosystem includes around 70 brands, with more being added over time. These brands could be looking for creators like you. To stay informed about sponsorship opportunities, be sure to turn on sponsorship notifications.
StreamElements partnership is another new collaborative feature.Twitch Partners can access it now, while Affiliates will get access starting March 11. The feature is fully powered by StreamElements, handling everything from offer management and updates to payout details and more.
Right now, Partners and Ambassadors streaming in English, German, or French can start using it immediately. On March 11, it will open up to English-speaking Affiliates, with more languages to follow. When support for your language becomes available, you’ll receive a notification in your Creator Dashboard.
In the announcement, Twitch also highlighted other sponsorship-related updates that have recently been launched or will be rolling out soon:
-
Since December, Twitch has expanded the Drops feature. Viewers can now earn Drops by subscribing to a channel participating in a campaign, in addition to earning them by simply watching streams. Creators can find out more about how to participate in Drops campaigns here. Interested viewers can also check out active campaigns via the provided link.
-
In the coming months, the Bounty Board will be moved to the Sponsorships Dashboard, and the feature will be “available to more streamers than ever before.”
-
Sponsorship placements are also set to receive further updates, including the introduction of channel skins.
Brands looking to partner with Twitch can learn more here. After reaching out, the Twitch team will get in touch with you shortly.
Frequently Asked Questions (FAQ)
1) What is the Sponsorships tab?
The Sponsorships tab is a new feature within the Creator Dashboard on Twitch. It helps creators easily discover and manage sponsorship opportunities by providing a centralized location for brand partnerships and updates.
2) Who can access the Sponsorships tab?
The Sponsorships tab is currently available to Twitch Partners. Affiliates will gain access to the feature starting March 11.
3) What is the Creator Profile subtab?
The Creator Profile is a new section within the Sponsorships tab where creators can share more detailed information about themselves, their interests, and the type of content they stream. This helps sponsors identify relevant creators for potential partnerships. Creators can also download this information as a shareable infographic.
4) What is the StreamElements partnership subtab?
The StreamElements partnership tab is another feature in collaboration with StreamElements, designed for Twitch Partners to manage sponsorship offers, updates, and payouts. Affiliates will have access to this feature starting March 11. This partnership streamlines the process of managing sponsorships and monetization for creators.
5) How can I get notified about sponsorship opportunities?
To stay updated on new sponsorship offers, you need to enable sponsorship notifications in your Twitch settings. This will ensure you don't miss out on any relevant opportunities.
6) What is the current status of Twitch’s sponsorship ecosystem?
Twitch’s sponsorship ecosystem currently includes around 70 brands, with more brands being added regularly. These brands may be looking to partner with creators like you, so keeping your Creator Profile up to date is important for potential connections.
7) What other sponsorship-related features are planned for the future?
In the coming months, Bounty Board will be integrated into the Sponsorships Dashboard, making it available to more streamers than ever before. Additionally, sponsorship placements will receive updates, including new features like channel skins.