Brand Mentions in Live Streaming analysis

Brand Mentions in Live Streaming analysis

13 Jan 2025

Streams Charts specializes in creating detailed analytical reports to help brands evaluate their presence and performance across leading live-streaming platforms. These reports provide valuable insights into brand mentions, audience engagement, and platform dynamics, tailored to support strategic decision-making.

This Logitech demo sample analyzes brand mentions focusing on three key areas: stream titles (across the leading live-streaming platforms — Twitch, YouTube, and Kick), Twitch chats, and Twitch channel bios.

  • Stream Titles (or "Status"): These are the broadcast names displayed above the stream window. Stream titles serve as a snapshot of the content and are often updated during a broadcast to reflect new activities or changes in focus. For example, esports streamers frequently adjust their titles to highlight different matches or games during a single session.
  • Twitch Chats: The live chat feature accompanies Twitch streams, enabling real-time interactions between streamers and viewers. Twitch chats are dynamic and often contain discussions, shoutouts, and reactions, making them a valuable resource for identifying brand mentions and community sentiment.
  • Twitch Channel Bios (or Channel Descriptions): This static section introduces streamers, providing details about their content, key links, and personal branding. Often used for sponsorships and promotions, the bio is a long-term branding tool for creators.

The report showcases an example analysis for Q3 2024, highlighting Logitech's presence and engagement within the streaming community.

If you’re interested in creating a custom report for your brand, please contact us at team@streamscharts.com. Our team will collaborate with you to tailor the report to your specific needs and deliver it within 2-3 business days.

Get this report right now!
Didn’t find what you are looking for? Let’s talk
You can request a custom report that will cover your needs. Send a request and we will reach you out as soon as possible

Looking for the
right influencers?

In addition to stats and analytics, we can provide you with business emails of streamers and their social links directly in Streams Charts interface. Here is how it looks like