Livestream chat is a high‑signal layer for understanding what resonates in the moment. Using Streams Charts’ Chat Analytics, we examined co‑stream chats from the MasterChef Celebrity Argentina Season 4 premiere to see who drove conversation, when engagement peaked, and how sentiment shifted across host, jury, and contestants.
🔎Analytical framework
The fourth season of MasterChef Celebrity Argentina premiered in mid-October 2025. This year marked a renewal of the format with a refreshed host, Wanda Nara, whose appointment signalled an ambitious push for greater visibility and social-media activity.
While the show targets a traditional TV audience, it didn’t go live only on television. The Season 4 premiere was also co-streamed by several prominent Argentine creators on Kick, and it’s those broadcasts that we analyzed:
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Manuel "Mernuel" Merlo;
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Mathias "c0ker" Vasile;
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Gerónimo "momoladinastia” Benavides;
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Roberto “robergalati” Galati;
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Teo “TeoDM” Ivan de Mendonca.
We gathered all chat data from these creators during their co-streams of the show, aggregating it and calculating averages where appropriate. Our focus was on how viewers discussed the show’s key figures: not just the contestants, but also the host and members of the jury.
Beyond general engagement metrics, we conducted a sentiment analysis to understand what audiences said and how they expressed it, capturing the tone and emotion behind every major personality mentioned during the premiere episode. The collected data in Spanish was translated and adapted into English.
📊 Key stats
- 8,300 unique chatters generated 89,000+ messages; ~10 messages per active chatter; 65% sent multiple messages.
- Active chatters ≈ 4% of total audience (in line with livestream norms).
- Two peak moments: opening participant reveal; Peque Schwartzman + Sofi Martínez segment.
- Ian Lucas led mentions (2,100+), 177% ahead of Momi Giardina; 700+ unique users mentioned him.
- Wanda Nara ranked fourth in mentions; Maxi López (her ex‑husband) entered the top 10.
- Judges surpassed several contestants in mentions; Damián Betular drew the most polarized attention.
- Sentiment mix: >60% positive, ~28% negative, ~12% neutral; Cachete Sierra hit 95% positive.
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