How is this ad revenue calculated?

Our calculator uses a formula that multiplies your Average Viewers by your Ad Minutes per Hour and Total Stream Time. This gives a total number of ad impressions, which is then multiplied by an estimated CPM (Cost Per Mille) for your selected Audience Country to project your earnings.

What does the "Select Streamer" option do?

If you choose a streamer from the list, our tool will automatically fetch their average streaming data from the last 30 days (including Average Viewers, Hours per Stream, and Streams per Week). This is a fast way to estimate the ad revenue for any channel, but you can still adjust the numbers manually for your own projections. Want more? Track your own channel's stats with our Streamer subscription, or get a full subscription revenue breakdown for any channel with PRO.

Why does my "Audience Country" matter so much?

Advertisers pay different amounts to show ads in different countries. This advertising rate is called CPM (Cost Per Mille, or cost per 1,000 views). A viewer in a high-spend country like the United States will typically generate more ad revenue than a viewer in another country. Selecting your primary audience location is the most important factor for an accurate estimate. If your country is not on the list, just select "Other", the CPM will then be equal to 2$.

Are these calculations 100% accurate?

This tool provides an estimate, not a guarantee. The CPM rates are calculated based on industry-standard estimates and may vary. Twitch does not publish a public list of its ad rates, and your actual earnings can change based on the time of year, the specific advertisers, and other factors.

How much can I earn on Twitch?

Your total earnings on Twitch come from three main sources: Ads, Subscriptions, and Bits/Donations. This tool is specifically designed to provide a realistic estimate for your ad revenue only. To get a complete picture of your total income, you would need to also account for your subscriber and bit revenue.

How can I increase my ad revenue?

There are three main ways: Increase your Average Viewers: More viewers mean more ad impressions., Stream More: Increasing your total Hours per Stream or Streams per Week creates more ad opportunities., Run More Ads: Increasing your Ad Minutes per Hour directly increases revenue. Running at least 3 minutes per hour often makes you eligible for Twitch\'s Ads Incentive Program, which can further boost your payout.

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Twitch Ad Revenue Calculator

Twitch Ad Revenue Calculator

Estimate your potential monthly and yearly ad revenue from streaming on Twitch. This tool provides a realistic earnings projection based on your average viewers, stream schedule, ad frequency, and primary audience country.

Select Streamer (optional)

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Popular streamers:

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LVNDMARK

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Audience Country

Estimated Revenue per Stream

Estimated Revenue per Month

Estimated Revenue per Year

FAQ

How is this ad revenue calculated?

Our calculator uses a formula that multiplies your Average Viewers by your Ad Minutes per Hour and Total Stream Time. This gives a total number of ad impressions, which is then multiplied by an estimated CPM (Cost Per Mille) for your selected Audience Country to project your earnings.
What does the "Select Streamer" option do?

If you choose a streamer from the list, our tool will automatically fetch their average streaming data from the last 30 days (including Average Viewers, Hours per Stream, and Streams per Week). This is a fast way to estimate the ad revenue for any channel, but you can still adjust the numbers manually for your own projections.

Want more? Track your own channel's stats with our Streamer subscription, or get a full subscription revenue breakdown for any channel with PRO.
Why does my "Audience Country" matter so much?

Advertisers pay different amounts to show ads in different countries. This advertising rate is called CPM (Cost Per Mille, or cost per 1,000 views). A viewer in a high-spend country like the United States will typically generate more ad revenue than a viewer in another country. Selecting your primary audience location is the most important factor for an accurate estimate. If your country is not on the list, just select "Other", the CPM will then be equal to 2$.

Are these calculations 100% accurate?

This tool provides an estimate, not a guarantee. The CPM rates are calculated based on industry-standard estimates and may vary. Twitch does not publish a public list of its ad rates, and your actual earnings can change based on the time of year, the specific advertisers, and other factors.
How much can I earn on Twitch?

Your total earnings on Twitch come from three main sources: Ads, Subscriptions, and Bits/Donations. This tool is specifically designed to provide a realistic estimate for your ad revenue only. To get a complete picture of your total income, you would need to also account for your subscriber and bit revenue.
How can I increase my ad revenue?
There are three main ways:
- Increase your Average Viewers: More viewers mean more ad impressions.
- Stream More: Increasing your total Hours per Stream or Streams per Week creates more ad opportunities.
- Run More Ads: Increasing your Ad Minutes per Hour directly increases revenue. Running at least 3 minutes per hour often makes you eligible for Twitch's Ads Incentive Program, which can further boost your payout.