Cristiano Ronaldo has officially become a partner in LiveModeTV, the owner of CazéTV. The channel is currently one of the largest live-streaming platforms globally and holds the top position in Brazil’s sports segment.
What is Cristiano Ronaldo's role in LiveModeTV?
The Al-Nassr forward is now a strategic shareholder of LiveModeTV, the international division of LiveMode, a Brazilian sports media and streaming firm. While specific financial terms remain undisclosed, reports from InfoMoney indicate that CR7 holds a significant stake in the entity.
LiveModeTV was established specifically to internationalize the digital broadcasting model that the parent company perfected in the Brazilian market.
Ronaldo joins a shareholder structure composed of founders Edgar Diniz and Sérgio Lopes, partners Leo Lenz Cesar and Thiago Tourinho, as well as General Atlantic and a private equity fund from XP Asset, which invested in the company in 2024.
“The mission is to bring sport to everyone in a completely new and inspiring way. Sport can transform lives, and we want to enrich this ecosystem by expanding the reach and engagement of major competitions through YouTube broadcasts and content distributed across all social media platforms.”
Cristiano Ronaldo
Thiago Tourinho, a partner at LiveMode, stated that Cristiano's involvement represents “a very powerful validation” of the company’s achievements. Tourinho noted that few individuals represent the passion, ambition, and global reach of sports as effectively as Ronaldo, adding that the athlete's connection with younger generations makes the partnership particularly significant.
How does CazéTV rank globally in live streaming?
LiveMode’s primary product in Brazil is the YouTube channel CazéTV. With over 26 million followers, it consistently ranks among the most-watched live-streaming channels globally (excluding China). The channel attracts millions of viewers for domestic Brazilian matches and international football tournaments, featuring both club and national team competitions.
According to data from Streams Charts, CazéTV ranks among the top three channels worldwide for total watch time of live-streaming content in 2026, accumulating nearly 230 million Hours Watched. This performance makes it the leading sports-focused channel globally.
