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Dmytro Murko
Dmytro Murko
3 min read

Kings World Cup 2024 fell short of Kings League's inaugural season viewership but expanded the league's audience

Kings World Cup 2024 fell short of Kings League's inaugural season viewership but expanded the league's audience
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The Kings World Cup 2024 concluded in Mexico on June 8th. This international football tournament featured both professional players and popular content creators; and as one of the largest sporting events in recent years, it drew millions of viewers worldwide.

The tournament included teams from the media football leagues Kings League Spain and Kings League Americas and invited teams from France, Germany, Italy, Brazil, Japan, Ukraine, and other countries. Only four of the 32 participating teams advanced to the final playoff stage, competing at the Estadio BBVA in Monterrey in front of tens of thousands of spectators.

Porcinos FC players with Kings World Cup trophy

Porcinos FC players with Kings World Cup trophy

In the first semifinal, Porcinos FC faced xBuyer Team, both from the Spanish Kings League. Porcinos FC, led by Spanish streamer Ibai, won decisively with a score of 7-3. In the second semifinal, the Brazilian team G3X FC, led by Gaules, defeated Saiyans FC, led by TheGrefg, with a score of 6-3.

In the final match, Porcinos FC quickly took the lead, scoring five goals while conceding only one. Their advantage could have been even greater if Ibai had scored a penalty. Towards the end of the match, G3X FC started a comeback, but there wasn't enough time to equalize. For Ibai's team, the victory at the Kings World Cup 2024 marked their second title within the league's ecosystem, their first being at the 2023 Kingdom Cup.

Kings World Cup and Kings League S1 Comparison

The Kings World Cup 2024 was live-streamed on all major platforms, including Twitch, YouTube, Kick, and TikTok. The tournament attracted a large audience due to the involvement of top streamers, who acted as presidents and ambassadors for the participating teams. Additionally, the matches were broadcast on numerous sports television channels such as Setanta Sports, Sportitalia, Canal 6, DAZN, and M6+.Kings World Cup 2024 Top Platforms and Channels

The Kings World Cup 2024 broadcasts generated nearly 40 million Hours Watched, making it one of the top five most-watched events of 2024; for example, it surpassed VCT 2024: Masters Madrid, LEC Winter 2024, and DreamLeague Season 22 in viewership. Notably, it also became the most-watched non-esports event of the year so far.

Most Watched Live Streaming Events in 2024

Most Watched Live Streaming Events in 2024

The peak viewership for the Kings World Cup 2024 reached 1.48 million concurrent viewers, making it the second-highest in the history of the Kings League series, surpassed only by the debut season in early 2023. Interestingly, the most popular matches of the tournament were played during the group stage.

In the grand final between Porcinos FC and G3X FC, the peak viewership was just over 856.7K. Additionally, 51K spectators attended the match at the stadium, which was nearly at full capacity.  

The most popular tournaments from the organizers of Kings League

The most popular tournaments from the organizers of Kings League

The Kings World Cup 2024 made a significant impact in both the sports world and the live streaming community. It underscored the growing appeal of media football leagues to both current and retired professional athletes. Moreover, many streamers who covered the event achieved record-breaking viewership numbers. The strong demand for this content type isn't surprising, prompting the Kings League organizers to extend the reach of media football to new territories. They are gearing up to launch a league in Italy soon, with further plans to introduce similar championships in Brazil and Southeast Asia.

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Gaules, LoL, Valorant, ibai, TheGrefg, Porcinos FC, Dota2, XBUYER TEAM, Saiyans FC, Kings World Cup, G3X FC