“Streams Charts is officially celebrating its fifth anniversary, a milestone that means as much to us as it does to everyone who has been part of this journey. From the start, our mission has been clear: to enhance transparency and trust in livestreaming viewership by turning raw data into easy-to-use, widely accepted metrics. And it feels like we’re moving in the right direction.
This article is a moment to pause, reflect on how the industry has changed over the past five years, and consider the role we’ve played in helping professionals, creators, brands, and media navigate this rapidly evolving space. We are incredibly grateful to all members of this community for trusting our insights, engaging with our data, and growing alongside us throughout this time.”
Artyom Odintsov, co-founder & CEO of Streams Charts
It all starts with a product
Since day one, Streams Charts has expanded far beyond its initial scope. From adding new datasets to developing tools and platform coverage, we’ve worked to provide timely, actionable insights that help the industry make smarter decisions.
Here are a few product highlights that define how far we’ve come:
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15 livestreaming platforms analyzed worldwide;
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Over 56 million channels tracked in our database;
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35 powerful analytics tools launched and actively used;
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Over 2 million page views every month;
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Around 500,000 monthly active users;
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More than 70,000 followers across social media.
“Data only matters when it helps people win. That's been our north star since day one.
It's an honor to support so many brands, agencies, and game publishers over the past five years. Above all, we're deeply grateful to the creators who rely on us. Your feedback has shaped our roadmap, your challenges have sharpened our tools, and your wins are the reason we continue building Streams Charts.
From expanding platform coverage to launching new, practical analytics, our focus has stayed the same: turning complex signals into clear, actionable insight you can use every day. Thank you for the trust, the collaboration, and the high bar you set for us.”
Nazar Babenko, Streams Charts Product Manager
What the industry says
Over the years, Streams Charts has worked with a wide range of voices across the livestreaming ecosystem—from brands and esports teams to streaming platforms, media, and creators. Hearing their perspectives on the industry, on livestreaming trends, and on the role our data plays in shaping decisions gives a unique view of how analytics is driving change across the sector.
Consumer brands with deep roots in esports rely on data to shape partnerships, measure impact and understand audience behavior across regions. Their campaigns reach millions, and having clarity on creator performance helps them make smarter, faster decisions.
“Streams Charts gives us visibility into real performance metrics in a usable, friendly UX which is key — viewer trends, engagement spikes, and platform-specific growth. This helps us identify the right creators in various markets, optimise timing for activations, and benchmark success. It turns guesswork into actionable insights.”
Onur Koyuncu, Senior Marketing Manager at Monster Energy EMEA
Esports teams operate at the intersection of competition, content and global fanbases, which makes reliable viewership data essential for both strategy and partnerships. Understanding where and how audiences engage directly shapes the way they build content and work with brands.
“Viewership used to be very one dimensional; all that mattered was that the number was bigger. However, due to the contribution of services like Esports Charts / Streams Charts and the development of more advanced metrics, the tactics involved in effectively engaging with an audience has changed... Our playbook continues to expand as we make use of new data, and it has been crucial to our success working with brands across the globe.”
M "lichter" Ang, Director of Business Intelligence at Team Liquid
Streaming platforms themselves depend on accurate, real-time analytics to manage creator ecosystems and support rapid feature development. For emerging platforms, this visibility is critical for growth and for keeping creators informed and aligned.
“For us, a 3-year-old platform, Streams Charts, was instrumental in filling the early statistical gaps and keeping our Creators informed as we built out internal analytics pages. We found the people at Streams Charts to be honest and knowledgeable.”
Andrew Santamaria, Head of KICK Studios
Livestreaming analytics also play a growing role in media coverage, helping journalists track cultural trends, creator influence and shifting viewer habits. Clear data allows reporting that reflects what audiences actually watch beyond traditional entertainment channels:
“As a reporter at a Hollywood trade who covers both TV and video games, livestreaming data is some of the most imperative information I receive to guide my coverage… each one is considered so we know what content is resonating with audiences outside of the industry bubble.”
Jennifer Maas, Variety's Senior Business Writer, TV and Video Games
None of this industry exists without the creators themselves. Livestreamers are the driving force behind every trend, every spike in engagement and every shift in viewing habits. Their work shapes the landscape we analyze every day, and many of them have shared how meaningful transparent, consistent metrics are for their communities.
Our work even reaches audiences far beyond the streaming and gaming industries. Over the years, our data has been referenced by some of the most influential public figures, underscoring how relevant livestreaming metrics have become in broader cultural and media conversations.
As we celebrate our fifth anniversary, we’re more motivated than ever to continue raising the bar. With every new feature, expanded dataset and tool we release, our goal remains unchanged: to deliver the most comprehensive, accurate and accessible livestreaming analytics on the market. Thank you for being part of our first five years — stay with us for everything that comes next.