A couple of days ago, Red Bull announced the signing of Ali "SypherPK" Hassan, a major coup as it expands its growing list of content creators. The popularity of one of the world's top Fortnite streamers today will undoubtedly help the global energy drinks brand embed itself further in the content creation space.
SypherPK joins a star-studded influencer cast at Red Bull that includes plenty of other renowned international online personalities, like Kyle "Mongraal" Jackson, Ludwig "Ludwig" Ahgren, Lachlan "Lachlan" Power, and David "TheGrefg" Cánovas Martínez. Each creator brings something different to the table alongside their legions of fans, making Red Bull's roster one of the best when it comes to the sheer quality of streamers.
For his part, SypherPK has been one of the biggest names in the Fortnite content creation scene over the past few years. Having started in the content creation space in the early 2010s, the American used the explosive growth of Fortnite (released in 2017) to rise to prominence in 2018. Like many others, his viewership spiked during the lockdown era, when his informative guides, tips, and tricks helped make him one of the game's top creators on YouTube.
A testament to his enduring popularity and the demand for his educational content is that SypherPK's popularity has hardly waned post-COVID-19 pandemic. This can be seen from the fact that he continues to be one of the builder shooter's most-watched streamers in 2025.
So far in 2025, he is one of the most watched Fortnite creators, managing just above 2.80 million Hours Watched (HW) over the first five and a half months. He has also become one of the top internet stars to return to Twitch recently, which has helped increase his audience reach, as he can now multi-stream and take his grounded content on the title to a lot more fans.
SypherPK has also gone past the boundaries of livestreaming to become a budding entrepreneur and dedicated fitness advocate, bringing the same level of discipline and drive that fans see on screen to these activities. This has seen him emerge as an inspiration to the global community thanks to his ambition and relentless work ethic, which align closely with Red Bull's values.
When looking at multiple popular Fortnite creators, the 29-year-old's viewership holds up well. Streams Charts' compare channels tool shows that SypherPK has been the most popular name so far this year compared to colleagues like Tyler "Ninja" Blevins and Mongraal, who are /have been signed with Red Bull at some point over the past few years.
SypherPK was recently part of the Fortnite Championship Series Pro-Am tournament at the Galen Center in Los Angeles, California. He teamed up with Mexican player Moxie, part of the XSET roster, as the duo finished in 19th place.
With Red Bull planning to create "unique and engaging experiences" alongside SypherPK for his millions of followers on YouTube and Twitch, fans can expect some amazing content in the coming days. Until then, they can celebrate as another talented and well-liked streamer in the community has joined one of the biggest brands globally.
Header from redbull.com
