As we come into July here at Streams Charts we take a look back at all that happened throughout June. In this list, we will be taking a look at the most popular sponsored streams of the month, according to watch time data. Who was successful and who brought in hundreds of thousands of Hours Watched? Whether on Twitch or over on YouTube, we have all the data for the last month.
Most popular sponsored streams on Twitch June 2023
Taking the first place is IlloJuan, the Spanish streamer gathered over 600K Hours Watched for his stream with Ubisoft Forward. The streamer watched the Ubisoft Forward conference, in which the gaming company announces their upcoming titles and showcases some gameplay to keep players interested. Notably, IlloJuan was also streaming Rust with Twitch Drops enabled before and after the conference, which considerably contributed to his Hours Watched.
Second place belongs to ironmouse, who reached 545K Hours Watched during a sponsored stream with Advanced.gg, a supplement company whose demographic is gamers. Advanced.gg partnered with Ironmouse to deliver branded products using her VTuber’s avatar’s likeness and create flavours such as “demon plasma”. Ironmouse was in the middle of her month-long subathon when this milestone was reached, check out this article for more information. Although her Peak Viewers for this stream lies far below other streamers who made the list, she made up for this by streaming for 48 hours. The VTuber amassed a ridiculous amount of Airtime throughout her subathon and this stream is no exception.
Finishing up the podium places is wudijo. The German stream has been streaming nothing but Diablo IV since its release, unsurprising as the German is an official Diablo Partner. Wudijo had numerous sponsors supporting him through this time with Diablo IV, including Exitlag, Secretlab, and Maxroll. Exitlag is a VPN software that helps eliminate connection issues, Secretlab is a gaming chair company that has Diablo IV collaboration products, and Maxroll is a news and guide source for Diablo IV. The German was on a race to level 100 and reached a Peak Viewers of 73K shortly after. He amassed 466K Hours Watched throughout the stream.
Following the German is CDawgVA. The Welshman reached 336K Hours Watched for his sponsored stream with Elgato, a company that builds game capture and other streaming-related products. The Brit organised a charity auction full of content creators, in which various streamers and creators took part in his bid for charity. CDawgVA reached a Peak Viewers of 77K, just a couple thousand behind IlloJuan, but did boast the highest Average Viewers of anyone on the list: 64K.
Last but not least, is Lirik’s stream with Ubisoft Forward. The American variety streamer reached 44K Peak Viewers and collected 188K Hours Watched for his stream covering the Ubisoft Forward event. To be noted, wudijo had two additional sponsored streams that broke 190K Hours Watched; we excluded these from the list to showcase a larger variety of streamers.
Most popular sponsored streams on YouTube June 2023
Moving over to the YouTube side of things, American Twitch-turned-YouTube streamer Ludwig claimed the top spot with 31K Hours Watched for his sponsored stream of Final Fantasy 16. The streaming mogul reached the highest Peak Viewers on the list with 11K concurrent viewers. He streamed the new episode in the Final Fantasy franchise a week before the game officially released.
In second place is Typical Gamer, a Canadian Fortnite streamer. In a sponsored stream with Gilette, Typical Gamer advertised the at-the-time upcoming Gillette Cup 2023, a Fortnite Duos tournament with $50,000 USD on the line. The Canadian reached 7.8K Peak Viewers and was just shy of amassing 24K Hours Watched.
The last podium spot belongs to DrLupo who was sponsored directly by Blizzard to advertise Diablo IV. The American YouTube streamer spent a lot of his time streaming Diablo IV, racing to level 80 in the dungeon crawler game. He collected 17K Hours Watched for his time spent and reached a Peak Viewers of 3.6K.
Next on the list is Sykkuno. Sykkuno made a deal with Heineken Silver the new beer from Heineken while streaming Diablo IV. He reached 11.8K Hours Watched in only two hours and held a peak concurrent viewers of 6.6K. Diablo IV is one of the most popular games on twitch, and all the sponsored streams and collaborations promoting the game has surely helped it along.
And finally, we have Swagg’s sponsored stream with Xfinity. The FaZe Clan streamer is an avid Call of Duty fan and this stream remains no different. Swagg streamed himself playing Call of Duty: Warzone 2.0 to a peak of 6.8K Peak Viewers. He amassed 9.1K Hours Watched in again only two hours of Airtime, showing that sponsored streams can be short and sweet but still effective for brand exposure.
To summarise, Twitch had a good month for sponsored streams, showing slightly better numbers than last month despite a lower peak. YouTube streamers struggled in comparison, not able to match the Hours Watched collected by streamers in May. Whether you’re a streamer tracking your performance or a brand curious about your exposure in branded streams, Streams Charts has all the data you need to educate yourself.
