Twitch has initiated experimental testing for "Gift 'Em All", a tool that allows a single user to purchase subscriptions for every eligible follower currently watching a live stream. Early feedback from the creator community on social media indicates that this functionality may be especially useful for smaller streamers, as it reduces the friction for high-volume donors to support an entire community simultaneously.
The "Gift 'Em All" option is currently available to a limited group of users on desktop browsers. The system identifies active viewers who follow the channel but do not have an active subscription, then calculates a total price for the mass gift.
During early tests, users observed options such as gifting 200 subscriptions for approximately $998. Twitch has clarified that the feature may not capture every viewer in real-time due to network latency or users joining and leaving the broadcast during the processing phase.
There is currently no fixed ceiling on the number of subscriptions that can be gifted through this tool. This allows donors to support viral broadcasts with high viewer counts through a single button press. While the feature is still in the experimental phase, it represents a significant automation of Twitch's existing social commerce tools.
Gifted subscriptions have been a fundamental part of the Twitch ecosystem since their introduction in 2017. Unlike direct tips, these gifts provide recipients with channel-specific benefits, such as custom emotes and ad-free viewing.
This mechanic is the primary driver of "subathons", a specific genre of marathon broadcast where each new subscription adds a set amount of time to a countdown clock. High-capacity gifting tools have historically allowed these events to extend for days or weeks, turning individual contributions into long-term community events.
This development follows a series of structural changes to Twitch’s monetization policies. In February 2026, the platform completed the phase-out of "legacy" revenue-share agreements for top-tier creators. This transition required long-term partners to move into the Twitch Plus program, where a 70/30 revenue split is determined by a standardized points system rather than individual contracts.