Content creators often use link aggregation services to enhance navigation across their social media platforms. These tools enable users to compile all relevant data into a single profile with a concise name. Such links are then utilized in channel descriptions or shared in chats via chatbots. Streams Charts analyzed Twitch channels for popular link aggregation services in January-February 2024.
The service most frequently utilized by Twitch streamers in channel descriptions was Linktr.ee, with over 27K links posted during this period. Linktr.ee stands out as the undisputed leader among its counterparts, offering a platform to consolidate information from various social networks, playlists on music streaming services, marketplaces, and even certain payment services. While Linktr.ee enjoys significant recognition among Twitch streamers, there are other available services.
The second most popular service was Solo.to, with around a thousand Twitch streamers listing it in their profiles. Its features closely resemble those of Linktr.ee, to the extent that the company even positions itself as the "best alternative to Linktr.ee". Indeed, Solo.to offers several distinctions, such as support for multiple pages, the ability to embed content from a wider range of social networks, and various other functionalities.
With over 800 mentions, Wlo.link by Streamlabs received significant attention as a link aggregation service. It offers similar functionalities to Solo.to and Linktr.ee, with the bonus of flexible design customization and the ability to directly receive tips.
Allmylinks.com was mentioned exactly 700 times in Twitch profiles. It appears as a "lighter version" of the aforementioned services, potentially appealing to users with its simple design, free registration, and absence of advertisements. Lit.link is most commonly found in the profiles of Japanese streamers. Essentially, it functions as a regional-specific link aggregation service tailored to a particular region or country.
The list of the most used link aggregation services among Twitch streamers also features Beacons.page, Taplink.cc, Linkr.bio, Fanlink.to, and Heylink.me. The functionality of all these services is very similar, differing mainly in the details. For instance, Beacons.page could be described as a full-fledged social network that also utilizes its own AI tools. Aggregators like Linkr.bio and Heylink.me resemble Wlo.link, offering flexible design customization and numerous options for integrating payment systems, including cryptocurrency wallets.
It's important to note that popular streamers not only include link aggregator services in their channel descriptions but also use chatbots. This interactive approach aims to engage with viewers in real time. In January and February 2024, the service with the most mentions in Twitch chats was Linktr.ee, with chatbots sending over 502.3K messages. Coming in second was Litt.ly, a local link aggregator targeting users from South Korea. Interestingly, Litt.ly was mentioned over 56.3K times in Twitch chats but was never found in channel descriptions.
The functionalities of link aggregation services are no longer limited to posting links. Nowadays, these services function as personal websites where users can maintain blogs, post resumes, collect donations, share links, music, photos, or videos, withdraw money from payment systems, and more. Additionally, service developers provide clients with analytics on social media traffic, helping them better understand their target audience. There are numerous tools available, each with its unique features, making it necessary for users to thoroughly explore each service.