Recently, Adin Ross has been teasing that he is leaving Kick and moving to another livestreaming platform. Throughout the recent 2024 US election cycle, Ross’ popularity has only skyrocketed; he hosted a stream with President Trump, and was thanked by UFC CEO Dana White during a victory speech for Donald Trump. Ross is arguably Kick’s most important streamer on the entire platform, and his status appears to only be appreciating. His departure would leave a substantial mark on Kick’s viewership.
In the past few days, fans began to notice Ross had stopped following Kick’s CEO on social media, and had also removed mentions of Kick from his profiles. The American streamer posted to let his fans know he is still planning his upcoming stream with UFC fighter Jon Jones. As of Dec 8, Ross announced officially that he is leaving Kick.
Before Adin Ross leaves Kick, Streams Charts has compiled his lifetime viewership statistics on the platform to assess and explore his impact on its growth. This includes his total watch time on the platform, most popular broadcasts, and more.
In early 2023, Ross signed an exclusive deal with Kick after trouble with the moderation staff over at Twitch. While the details of the deal were never released, many believe Adin received partial ownership of the platform as part of his compensation. In the almost two years Ross has spent on the platform, he has accumulated over 117M Hours Watched. The streamer was especially dedicated to his broadcasting on the green platform: his average daily airtime stood at over 6 hours.
Despite Ross’ lengthy break during the Summer of 2024, he still managed to more than double his watch time over the past year. In the previous year going back from October 26, 2024, Ross recorded 67.86M Hours Watched. Throughout the last 18 months, Ross was the most-watched streamer on the entire platform for 12 of these. Excluding the months he took breaks from broadcasting, he was almost always the most-watched streamer on Kick, assuming he put enough broadcasting time in.
Before Kick, Ross managed to accumulate millions of followers on Twitch. Then, he accumulated almost 1.5M followers in just under 2 years on the platform, and now, he might be turning his sights towards another livestreaming platform. Rumble seems like a potential option for the American broadcaster, with not many of the major platforms willing to host his content.
Throughout Adin Ross’ entire Kick career, he has constantly set platform records with highly-watched collaborative streams. Of Ross’ top 5 most popular broadcasts by peak concurrent viewers, all of them were either collaborative streams, or a special event.
During the recent 2024 US Election, Ross hosted a stream with now President Trump. The American streamer gave Trump various gifts, such as a Rolex Watch and a Tesla Cybertruck. Trump’s appearance on Adin’s channel caused 583.7K Peak Viewers, making it one of the most popular Kick streams ever hosted.
Playboi Carti’s stream with Ross is an infamous story. Ross had planned to gift Carti $2M USD and a Ferrari, but the musician was hours late, and left after only staying for 6 short minutes on stream. Despite the letdown for Ross and fans of Carti, his viewership still reached 487K PV, and it became one of the most-discussed livestreaming moments of the year: great exposure for Ross’ brand.
Ross’ Brand Risk Boxing Part 2 event was also significantly watched, but there have been far more popular and better-organized boxing events hosted by other Kick streamers, like WestCol. BR’s boxing event suffered from short-notice, with many fans not aware it was even happening at the time. Nevertheless, it still recorded a strong viewership for a niche boxing event.
The other of Adin’s top broadcasts were collaborative streams, both featuring Andrew Tate. Tate is a notorious internet celebrity who has recently been involved with a serious criminal case in Romania. The two are quite close, and Ross’ streams with Tate always reached strong viewership: especially considering Tate has been banned from many social media platforms for hateful conduct, and Ross’ stream is a way for him to connect with fans.
A casual broadcast featuring the two on video call on June 25 was the fifth-most popular stream at 189.7K Peak Viewers. Later that year, in September, Ross hosted Tate again on his channel, but this time also had a section dedicated for “Kim Jong-un”. The American streamer had announced he would interview the North Korean leader, but of course, the stream featured an impersonator known by Howard X. The broadcast’s gimmick attracted a lot of traffic, reaching 333.5K Peak Viewers at its highest.
Read also: Adin Ross' "Kim Jong Un interview" breaks Kick's peak viewership mark
When Ross joined Kick, he quickly grew to the platform’s largest content creator, and was a significant portion of the platform’s total traffic. Nowadays, Kick has begun expanding into different markets, and streamers from Latin America, MENA, and others have begun to challenge Ross’ viewership, and a small handful of streamers have even overtaken him.
In recent time, Kick has grown significantly, and expanded its target audience outside of North America. While Ross may be leaving behind an impressive legacy on Kick, the platform is well-positioned to move on and continue its growth without him. Whether Ross moves to Rumble, another platform, or ultimately stays on Kick is yet to be seen, but no matter where he goes, he will still remain an industry-leading creator.
