Livestreaming chat is one of the most powerful yet underutilized sources of audience intelligence. At Streams Charts, we’ve built tools specifically designed to turn that constant stream of comments, emojis and reactions into measurable insights.
Our chat analytics technology goes beyond simple mention counts, mapping out who participates in conversations, how discussions evolve and what emotions drive them. From brand perception to real-time audience engagement, we help partners capture the voice of their community in ways raw viewership data simply can’t.
Understanding these conversations means understanding impact: what resonates, what divides and what drives audiences to act. That’s why we track not only the volume of discussion, but also the breadth of participation and sentiment, revealing how perception forms and shifts during live events. To illustrate how these insights work in practice, we analyzed the first episode of MasterChef Celebrity Argentina Season 4, focusing on how viewers in co-stream chats discussed the host, jury and participants in real time.
Context: What content did viewers react to?
We decided to step beyond the usual English-language livestream content and analyze the Spanish-speaking show MasterChef Celebrity Argentina, an adaptation of the worldwide famous cooking reality show. It airs on national television in Argentina, brings together a wide mix of celebrities from sports, music, social media and TV, and also sparks lively audience engagement across livestreaming platforms.
The fourth season of MasterChef Celebrity Argentina premiered in mid-October 2025. This year marked a renewal of the format with a refreshed host, Wanda Nara, whose appointment signalled an ambitious push for greater visibility and social-media activity.
The cast of the first episode featured heavyweight names from multiple areas of public life (actors, influencers, ex-athletes), and the stakes were raised: a larger initial group of contestants, new production visuals and an emphasis on “event television” everywhere viewers engage.
From an analytics standpoint, this premiere is a perfect test case. Viewers don't just watch but chat, react, meme, critique and root for their favourite personalities in real time.
Analytical framework
While the show targets a traditional TV audience, it didn’t go live only on television. The Season 4 premiere was also co-streamed by several prominent Argentine creators on Kick, and it’s those broadcasts that we analyzed:
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Manuel "Mernuel" Merlo;
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Mathias "c0ker" Vasile;
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Gerónimo "momoladinastia” Benavides;
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Roberto “robergalati” Galati;
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Teo “TeoDM” Ivan de Mendonca.
We gathered all chat data from these creators during their co-streams of the show, aggregating it and calculating averages where appropriate. Our focus was on how viewers discussed the show’s key figures: not just the contestants, but also the host and members of the jury.
Beyond general engagement metrics, we conducted a sentiment analysis to understand what audiences said and how they expressed it, capturing the tone and emotion behind every major personality mentioned during the premiere episode. The collected data in Spanish was translated and adapted into English.
First findings and insights
The statistics and insights below were collected using Streams Charts Chat Analyzer, which, following a recent update, now covers YouTube and Kick in addition to Twitch. Try it for free or get full access.
After compiling and merging chat data from all co-streamers, we noticed several interesting moments:
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Overall, audience activity remained steady throughout the broadcast, with no sharp spikes in discussion volume.
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The first half of the episode (centered on contestant introductions) drew slightly more engagement than the second.
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Two key moments stood out: the show’s opening reveal of participants, and the segment featuring Peque Schwartzman and Sofi Martínez, who drove a noticeable peak in chat activity.
Here are the key statistical takeaways:
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A total of 8,300 unique users joined the conversation around the show, generating over 89,000 chat messages.
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More than 65% of chatters sent multiple messages.
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On average, each chatter contributed around 10 messages per stream.
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Despite strong engagement, active chatters made up only about 4% of the total audience, a proportion consistent with typical livestream participation patterns.
Most-mentioned participants
Among all participants in the premiere episode, one name clearly stood out — influencer Ian Lucas. He was mentioned in more than 2,100 messages, a 177% lead over his closest competitor, actress and comedian Momi Giardina. In terms of unique users, his advantage was even greater: over 700 viewers mentioned him in chat, twice as many as those who discussed Giardina.
Lucas’s strong lead can be explained by context: he’s a close friend of one of the show’s co-streamers, TeoDM, and even joined his broadcast shortly before the premiere began. As a result, one of the five chat rooms we analyzed showed especially high interest and activity around him.
Interestingly, the show’s host, Wanda Nara,a prominent Argentine model and TV personality making her debut as host this season, ranked fourth in total chat mentions. While she’s already a major influencer with a strong following, her position was boosted by a unique twist: one of the contestants was her ex-husband, former footballer Maxi López, who also made it into the top 10 most-mentioned personalities.
Interestingly, the judges ended up more popular than several contestants, flitting between eight and thirteen of them in total mentions. Argentine chef Damián Betular led the way — though largely for negative reasons, as we’ll explore later.
Sentiment analysis
Arguably, the most intriguing finding came from the sentiment analysis. We categorized all messages into three groups: positive, negative, and neutral. The majority carried a positive tone (over 60%), a little over a quarter were negative (around 28%), and only a small share were neutral (about 12%).
Audience reactions to the contestants varied widely. For example, 95% of all mentions of Cachete Sierra (Argentine actor, singer and TV personality) were positive: the highest rate among all participants. The overall tone toward him was mostly warm and playful, mixing humor, light teasing and occasional mildly suggestive jokes.
Esteban Mirol (famous local journalist), by contrast, was often mentioned in a comedic, mocking, yet sometimes sympathetic way, with recurring jokes about his age, confusion and eccentric behavior. Meanwhile, Evangelina Anderson’s (Argentine model and actress) mentions were overwhelmingly passionate and fan-driven, marked by lustful admiration, strong erotic undertones and bits of humor scattered throughout.
But there was also a notable share of negativity. One of the judges, Damián Betular, received a wave of hostile commentary, including explicitly homophobic, sexual and harassing messages, with an alarmingly high concentration of hate and sexualized language. Host Wanda Nara likewise faced a significant amount of negative attention from viewers.
Interestingly, among the three most-mentioned contestants, Ian Lucas was the only one who drew significantly more positive than negative reactions. Momi Giardina and Sofi Martínez weren’t as well received: Momi’s mentions were about 54% positive, while Sofi’s reached just 30%. Sadly, a portion of the audience didn’t exactly behave: both women were frequent targets of harassment in chat.
This study was powered by our Chat Analyzer, the same tool that helps brands and agencies understand how audiences talk about their products in real time. From keyword trends to community mapping, it’s fully available to our clients, so if you want to dive into your own chat data and uncover what viewers really think, you can.
