The 2024/2025 football season was one for the ages, as football fans witnessed it all, including the emergence of new champions and the collapse of historical giants. However, what really caught the attention of fans was that multiple teams across European leagues ended their title droughts, some stretching all the way back to their births.
In an article earlier this year, Streams Charts analyzed the most popular football clubs on YouTube and Twitch. The results more or less matched the expectations of fans and the reputations of some of the most famous institutions in the world, placing iconic names like Real Madrid, Juventus, and Liverpool near the top of the pile.
At that point, there was still a lot of football to be played and trophies to be won. And it was all leading up to one of the most hyped recent events from FIFA, the revamped Club World Cup, which is unfolding before our eyes in the United States from June 14 to July 13.
The 2025 FIFA Club World Cup is almost like a festival of club football, featuring prominent names from every continent in a new, expanded format. With conversations around which team could win this event, being held across the United States, Streams Charts has collated the most popular football clubs on Twitch chat from Europe's top five leagues (England, Spain, France, Italy, Germany) after a lengthy and grueling season.
Most mentioned football clubs of the 2024/25 season
Two of Spain's biggest clubs, Real Madrid and Barcelona, topped these rankings, with over 1.47 million and 1.22 million mentions, respectively. It helps that Spanish-speaking audiences are one of the largest on the Amazon-owned livestreaming service, and their love for the beautiful game is apparent in the way they constantly engage on chat.
This has also translated into the Sports category on Twitch, where some of the top channels came from this European nation. Media personalities like Gerard Romero, Josep "ElChiringuitoTV" Pedrero, and Ruben Martin were among the most-watched channels between August 1, 2024, and June 2, 2025.
Their content focused not just on covering live matches but also on giving feedback for each game, doing punditry, and collaborating with each other. They would also have former or current players on air and cover specific topics like the summer and winter transfer windows.
Inter Milan and AS Roma also made the top five, with the former accruing 683,041 mentions across the season. Both legendary Italian sides endured a hectic season that included controversies, title battles, relegation scraps, and miraculous escapes that turned into fights for the Champions League spots come the season's end.
These two teams' popularity on Twitch can be attributed to a vocal and often passionate Italian fan base. As one of the more prominent European languages on Twitch, it is no surprise that viewers who speak it were highly active across the season.
They seemed pretty excited by what they saw from Inter and Roma. Twitch chat activity among football followers was enough to give both sides a combined 1.2 million mentions and help them finish among the most discussed football clubs in 2024-25.
French representation in the top five comes in the form of the new European champion, Paris Saint-Germain. The Qatar Sports Investments-backed club enjoyed its best season in history, clinching its maiden UEFA Champions League title, beating a weary Inter side 5:0 to become the first French side to win the much-vaunted treble (winning the top-tier European title, top-flight crown, and domestic cup in the same season).
Naturally, French audiences, who make up a huge chunk of Twitch's viewership, were thrilled with happenings and ensured to share their thoughts on chat as they followed the capital side's historic season. The likes of Billal "RebeuDeter" Hakkar and RMCsport were also among the most-watched sports channels last season, reiterating the country's reputation as a prime destination for all things related to the field.
English fans need not fret, as Arsenal took the sixth spot for teams among the top five European leagues with the most mentions last season. It was also the English club to get over 500,000 mentions on Twitch chat last season, no doubt due to its topsy-turvy campaign that ultimately ended without silverware.
Bayern Munich is the representative of another massive Twitch audience base, German, with the Bavarian club putting behind its troubles from the previous season to reclaim its throne atop the Bundesliga. The European giant received 438,788 mentions on Twitch chat as it clinched a record-extending 34th league title.
Chelsea, Lyon, Borussia Dortmund, and Manchester United are some of the other top European clubs to have been among their domestic league's most mentioned clubs. The Red Devils made the most news among these names, and not for the right reasons, as they endured perhaps the worst season in their modern history.
Among the five top leagues, the most mentioned ones were La Liga and Serie A, and rightly so. Both football competitions went down to the wire, with the latter seeing a last-day face-off between Napoli and Inter, with the former just about getting the job done by one point.]
These were the only two leagues to get over 100,000 mentions across the 24/25 season. The next-best entry was the EPL, with around 94,000 mentions, as the league lacked that spark in terms of competitiveness, with Liverpool running away with the title and other big teams struggling to meet their usual standards.
Having almost been threatened by the rapid growth of the livestreaming sphere, traditional sports have found a pretty good space within the industry in recent times. The success of events like La Velada del Año, Stream Fighters, Sidemen Charity, and GP Explorer has shown that viewership can boom under the right circumstances.
It is not just influencer-led events that do well, as the 2024 ASEAN Championship and the matches have shown, crowds will throng to stadiums and their screens. As long as the right teams from the right regions are battling it out for a coveted trophy, the audience reach has the potential to go into the millions.
We also have to mention the success of chess, which has almost seen a rebirth since the pandemic era, thanks to the myriad channels that have popped up to teach viewers how to play and covet its various tournaments. With more and more of the game's top pros also starting channels on livestreaming services like Kick, Twitch, and YouTube, it has only grown in popularity this decade.
