The spirit of Christmas hovers not only next to the Christmas tree and fireplace in cozy family living rooms, but also in Twitch chats. The magical elves of Streams Charts analyzed the messages of viewers of the streaming platform in December and calculated how many times they wrote to each other about Christmas and New Year holidays.
Interestingly, in December 2022, Twitch users were much more likely to text each other on Christmas and New Year topics than they were last year. This is evidenced by the increase in the number of mentions of words such as Christmas (including spellings like Xmas), Santa, New Year, etc.
Between December 1 and 25, 2022, the word “Christmas” was used more than 2.5M times in chats, which is 55.7% more mentions than the same word had on Twitch during the same period last year. In turn, the popularity of the word “Xmas” grew by 67% — this alternative abbreviation was written almost 460K times in the chats of the service. Santa Claus wasn’t forgotten either: the number of messages with his name (corresponding to the “Santa” query) grew from 422K to 700K.
The topic of Christmas has overtaken even such popular and discussed newsworthy events as the premiere of the second "Avatar" by James Cameron and the series "Wednesday", which we have already written about earlier. In December, they generated 234.6K and 179.5K references, respectively.
Twitch users wrote about the New Year much less than about Christmas, with only 105K mentions for the “New Year” query. On the other hand, this is still twice as many mentions as a year earlier (49.7K messages). Meanwhile, the word “Hanukkah” generated only 12.8K mentions, falling behind traditional Christmas movies like Harry Potter and Home Alone.
It is quite natural that with the approach of the holiday, the number of mentions of the word “Christmas” in Twitch chats has increased dramatically. If in the first days of the month it generated 40-50K mentions, then on December 25 this number grew to 600K messages. That is, the word “Christmas” was more common in chats than the word “love” and popular abbreviations like “gg” and “lol”.
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