Jingle Jam 2025, a charity endeavor featuring hundreds of popular content creators from the United Kingdom, with Streams Charts being an official viewership analytics partner, was held from December 1 to 15. The event managed to collect a total of £3,227,503.03 (around $4.05 million) for its eight partners, including Autistica, Campaign Against Living Miserably and Make-A-Wish.
The 2025 edition of this charity marathon, as always, saw a wide range of video games on show for viewers. Fans could also donate a minimum of £35 or more to receive the Jingle Jam 2025 Games Collection, which transitioned to a more curated "quality over quantity" model featuring 15 high-tier titles like Dungeons of Hinterberg, Old World and Train Sim World 6: Jingle Jam Edition.
Starting from 2011, the Jingle Jam series has now collected over £30 million over its lifetime, with its 2025 collections outpacing the amount raised last year. Over 70,000 donations were made (averaging £45 each) in this year's drive, with over seven million viewers tuning in across the two-week period.
For the first time, major international stars like Christopher "ChrisMD" Dixon, William "WillNE" Lenney, Arthur "ArthurTV" Frederick, and Kyle"Mongraal" Jackson registered as official fundraisers, significantly expanding the event's reach outside the core Yogscast community, which helps host these events. Moreover, a major Metal Gear Solid tactical collaboration with Delta Force was teased during the event, highlighting the growing intersection of charity streams and major game announcements.
With some of the region's biggest stars participating in this endeavor, the Jingle Jam 2025 peaked at 44,992 viewers. It also put up 3.07 million Hours Watched (HW), finishing as the most-watched edition since 2023 and maintaining the series' decent viewership run across livestreaming platforms like Twitch, Kick and YouTube.
Among the charity marathon's highlights were a 24-hour global relay from December 3 to 4, where creators like The Yogscast passed a single game world from stream to stream, allowing donors to either aid or sabotage the players in real-time. There was also the Jingle Jamboree, A new live event in London hosted by Outside Xbox, featuring industry guests, exclusive demos of the games collection, and a special address from War Child CEO Helen Pattinson.
Viewers were also treated to the War Child Quiz of the Year, hosted by esports and gaming presenter Frankie Ward, which featured creators like Miss Bubbles and BigTaffMan in a chaotic end-of-year trivia battle. All this contributed to the Jingle Jam 2025 emerging as a record-breaking milestone for the world's largest charity gaming event.
With over £30 million raised over its lifetime, the Jingle Jam continues to be one of the standout charity exercises on the annual livestreaming calendar. It also highlights the positive impact that content creators can have on society, and readers can read more about this enterprise on the official website.
