Kick continues its upward climb in July 2025, solidifying its position as one of the fastest-growing streaming platforms in the industry. With a steady influx of creators migrating from larger services like Twitch and YouTube, Kick is riding the wave of the multistreaming trend and reaping the rewards.
Last month marked yet another record-breaking chapter for the platform, with key metrics such as Hours Watched and Peak Viewers reaching all-time highs. The surge was fueled not only by an expanding number of active channels but also by a rise in returning viewer engagement and, crucially, a growing base of entirely new audiences discovering Kick for the first time.
The momentum behind Kick didn’t just continue in July: it accelerated. Virtually every major metric on the platform saw month-over-month growth, painting a clear picture of Kick’s expanding influence in the livestreaming space. Most notably, Average Viewers and Total Hours Watched surged by 44-48%, signaling not just broader reach, but deeper engagement from the community.
Several factors contributed to this remarkable performance:
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A wave of top Brazilian creators (including those from the influencer agency KR3W) joined the platform, driving a 200% spike in Brazilian viewership compared to June.
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Kick’s long-time top streamers became more active, streaming more frequently and consistently.
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FaZe Clan and OTK completed their first full month on the platform, adding noticeable weight to viewership totals.
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An overall increase in new creators joining Kick continues to compound its reach and content supply, fueling platform-wide growth.
A new addition to Streams Charts this month is genre-level tracking, and the early insights are already telling. Unsurprisingly, the Action genre takes the lead by a wide margin, racking up over 245 million hours of watch time. The category is broad, encompassing a wide range of popular titles, which helps explain its commanding position.
Also performing strongly on Kick are Shooter and Adventure games, both of which continue to resonate with the platform’s core audience. Other genres, however, trail well behind, highlighting just how dominant action-driven content remains in Kick’s livestreaming landscape.
In terms of content categories, Just Chatting and GTA V once again dominated the charts, continuing their reign as staples of Kick’s livestreaming landscape. However, what’s especially notable is the continued rise of IRL streams, not just casual conversations at home, but full-fledged live broadcasts from outside: streets, festivals, gyms, and more. This shift reflects a growing appetite for real-world, unscripted content and shows how creators are pushing the boundaries of what Kick can offer.
On the competitive side, PUBG Mobile maintained its strong momentum, while esports staples like Dota 2, Counter-Strike, and League of Legends remained reliable drivers of viewership. Meanwhile, EA Sports FC made a return to the top 10, signaling renewed interest in sports simulation content boosted by creator tournaments or seasonal in-game events.
Among Kick’s top-performing creators in July were two standout streamers from Jordan. Maher “Maherco” Sultaneh once again secured his place at the top thanks to his exceptional consistency and streaming volume. Known for mixing casual chat, slot games, and a wide variety of titles, Maherco keeps his content fresh and his audience engaged across long, frequent broadcasts.
His countryman, Hani “absi” Al-Qablan, also climbed the ranks this month. Absi follows a similarly diverse format but has carved out a loyal following through his GTA roleplay streams, which continue to gain traction among Kick’s audience. His ability to blend storytelling, humor, and in-game improvisation has made his broadcasts a go-to destination for fans of immersive, personality-driven content.
Another name worth highlighting is Aliffe “PaulinhoLoko” de Carvalho, one of Brazil’s top streamers. After a two-year break from the platform, he made a high-profile return to Kick, now as a fully established star. His comeback didn’t go unnoticed: PaulinhoLoko quickly surged into the top 10, enjoying strong viewership and reintroducing himself to a now much larger and more engaged Kick audience.
Alondra “Alondrissa” Michelle continues to reign as the queen of Kick, but several rising stars are beginning to close the gap in terms of audience numbers. The competition at the top is heating up, and viewership dynamics are starting to shift.
What stands out most is the regional trend: the majority of the leading female streamers this month come from South America, with a particularly strong presence of Spanish-speaking creators. Their growing influence highlights the platform’s momentum in Latin markets, and the increasingly global nature of its top talent.
