Twitch is an extremely variate platform. We can watch any content we can imagine, starting from competitions and ending with cosplays and art processes. Recently, charity events have become incredibly admirable on streaming platforms.
Female streamer Maya has hosted an auction with support from different streamers to create Alveus Sanctuary in Texas. She’ll establish all the necessary conditions for animals.
The key feature is that in the future, we will be able to observe the life of these animals on Twitch, and streamers will have the possibility to visit the sanctuary and shoot some content with them. Streams Charts tells you about the success of the charity idea and how this broadcast entered the top 5 Just Chatting streams for 2021.
Maya hosted her charity broadcast on February 10 in the Just Chatting category. She was on air for nearly 21 hours with streamers, including Mizkif and Sodapoppin.
In addition to the usual fundraising, Maya held an auction with items from streamers. You could fight for clothes, collectibles (for example, the PSA 9 card with Charizard from the personal collection of IslandGrown), paintings and other stuff. Jokes were included: for instance, streamer ludwig bought an hour with shroud for $53,000.
To warm up interest, Maya had a so-called checklist with tasks that she must do after achieving a certain amount of donations. So, Maya will have to make camping and gunrange streams, as well as IRL makeover with streamer Amouranth. The final point was Maya's haircut - the girl had to say goodbye to her hair for charity.
The stream’s uniqueness is not only in the amount of money but also in the viewership stats. The event reached 922K Hours Watched and 82K Peak Viewers. As a result, .Maya’s marathon became the second most popular broadcast in February and the leader of the past week (05.02-11.02).
The charity broadcast also helped Maya improve her personal performance. Her February stats are better than in Q3 and Q4 of 2020! If we compare Maya's Hours Watched for the fourth quarter of 2020 with the stats of February 2021 we can admit the increase of 58%.
Popular American streamer sodapoppin attended Maya's charity broadcast on February 10. Though he also streamed on his channel, he indicated information about the auction in his title. We analyzed their audiences and found that 39.7% of sodapoppin viewers watched the Maya stream on February 10. At the same time, Maya received 56.7% of new unique viewers. This segment of the audience did not watch her channel at all in the month before the marathon.
As a result, Maya raised 573 thousand dollars to open the Alveus sanctuary. This once again proves the variability of Twitch itself and that it can be used for the general good of others.
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