Canadian pop and R&B star Justin Bieber has officially made his Twitch debut. On October 23, he went live for the first time, giving viewers a tour of a massive studio styled like a sports court with multiple activity zones. Bieber said he plans to stream regularly, with the help of a dedicated production team.
During the stream, Bieber chatted with fans, answered questions, and played some basketball, pool, and table tennis with his friends. It seems his future broadcasts will focus on entertainment and sports content, along with collaborative streams featuring celebrity guests.
Live on https://t.co/HiU8PsxVwb now
— Justin Bieber (@justinbieber) October 22, 2025
Bieber’s first Twitch stream lasted a little over an hour. During that time, his channel averaged around 5.4K viewers, with a peak of 11.7K. Following the debut, more than 12.5K new followers joined his Twitch channel. The strong start was largely thanks to Bieber promoting the stream on his X (formerly Twitter) page, where he boasts over 107.6 million followers.
Bieber hasn’t announced any upcoming streams yet, though he has promised to make them a regular thing. Fans are excitedly anticipating his next broadcasts and collaborations. It’s worth mentioning that Bieber is well-connected with Kai Cenat, Twitch’s most popular English-speaking streamer, so a joint stream or show between them wouldn’t come as a surprise.
